Illumio

Product Marketing Manager - Alliances

Illumio$120K — $150K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of product marketing experience, with at least 1 year in partner or alliance roles.
  • Success in building go-to-market plans with strategic technology partners.
  • Strong storytelling and messaging capabilities.
  • Exceptional collaboration and communication skills across teams.
  • Understanding of cybersecurity market landscape and enterprise security buyers.
  • Ability to translate complex technologies into customer value.

Responsibilities

  • Own and evolve joint messaging and positioning for technology partners.
  • Create partner-specific marketing materials and content.
  • Support launches, integrations, and announcements with cross-functional teams.
  • Build and execute integrated go-to-market plans for alliance channels.
  • Serve as the primary marketing liaison to Business Development and Partner Sales teams.
  • Track and measure performance of alliance programs, adjusting strategy as needed.

Benefits

  • On-site collaboration four days a week at the Sunnyvale HQ.
  • Opportunity to work with leading technology partners in cybersecurity.
  • High-impact role with significant marketing influence.
  • Access to professional development and mentorship opportunities.
  • Engagement in a dynamic cross-functional work environment.
Full Job Description
As Product Marketing Manager for Alliances, you'll work with the go-to-market partner team to create and execute Illumio's strategic technology and cloud partnership plans. Your work will accelerate co-sell motions, partner campaigns, joint value propositions, and field enablement - driving awareness and demand through Illumio's growing partner ecosystem. This is a high-impact role for a strategic marketer who excels at storytelling, thrives in cross-functional environments, and is passionate about translating complex technology into differentiated joint solutions. Your Impact: • Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on). • Create partner-specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral. • Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams. • Build and execute integrated go-to-market plans to generate demand and pipeline through alliance channels. • Act as the primary marketing liaison to Business Development and Partner Sales teams. • Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact. Your Toolkit: • 3-5 years of experience in product marketing, with at least 1 in partner or alliance- focused roles at a B2B SaaS or cybersecurity company. • Proven success building and executing go-to-market plans with strategic technology partners. • Strong storytelling, positioning, and messaging skills. • Exceptional collaboration and communication abilities-comfortable working across Marketing, Product, Sales, and external partners. • Understanding of enterprise security buyers and the cybersecurity market landscape. • Ability to simplify complex concepts and translate technical integrations into customer value. Bonus Points: • Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP). • Familiarity with Zero Trust, segmentation, or breach containment strategies. • MBA or advanced degree in Marketing, Business, or technical field. #LI-OM1 #LI-ONSITE Location: 4 on-site days a week in Sunnyvale, CA Headquarters.

About Illumio

Illumio is a cybersecurity company that provides software for securing enterprise computing environments. The company was founded in 2013 by Andrew Rubin and PJ Kirner and is headquartered in Sunnyvale, California. Illumio's software uses micro-segmentation to protect against cyber threats by creating security policies that restrict access to sensitive data and applications. The company's software is used by a wide range of clients, including financial institutions, healthcare providers, and government agencies. Illumio has received numerous awards for its innovative approach to cybersecurity, including being named a Gartner Cool Vendor in 2016.
Learn more about Illumio
Size
500 employees
Industry
Founded
2013

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