Full Job Description
As Product Marketing Manager for Alliances, you'll work with the go-to-market partner team to create and execute Illumio's strategic technology and cloud partnership plans. Your work will accelerate co-sell motions, partner campaigns, joint value propositions, and field enablement - driving awareness and demand through Illumio's growing partner ecosystem.
This is a high-impact role for a strategic marketer who excels at storytelling, thrives in cross-functional environments, and is passionate about translating complex technology into differentiated joint solutions.
Your Impact:
• Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and so on).
• Create partner-specific content and assets, including solution briefs, sales enablement
materials, webinars, and campaign collateral.
• Support partner launches, product integrations, and ecosystem announcements in
collaboration with Product, Sales, and Partner teams.
• Build and execute integrated go-to-market plans to generate demand and pipeline through
alliance channels.
• Act as the primary marketing liaison to Business Development and Partner Sales teams.
• Track and measure performance of alliance marketing programs, adjusting strategy as
needed to maximize impact.
Your Toolkit:
• 3-5 years of experience in product marketing, with at least 1 in partner or alliance-
focused roles at a B2B SaaS or cybersecurity company.
• Proven success building and executing go-to-market plans with strategic technology
partners.
• Strong storytelling, positioning, and messaging skills.
• Exceptional collaboration and communication abilities-comfortable working across
Marketing, Product, Sales, and external partners.
• Understanding of enterprise security buyers and the cybersecurity market landscape.
• Ability to simplify complex concepts and translate technical integrations into customer
value.
Bonus Points:
• Experience working with or marketing to public cloud or hybrid cloud environments
(AWS, Azure, GCP).
• Familiarity with Zero Trust, segmentation, or breach containment strategies.
• MBA or advanced degree in Marketing, Business, or technical field.
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Location: 4 on-site days a week in Sunnyvale, CA Headquarters.