CreativeX

Product Marketing Lead

CreativeX$90K — $200K *
US-AnywhereRemote in United States
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10 years in product marketing, GTM, or marketing roles, preferably in startup or tech environments.
  • Portfolio showcasing high standards in writing and storytelling that stands out in a competitive market.
  • Experience leveraging AI in go-to-market and product marketing strategies.
  • Skill in creating effective messaging frameworks for diverse audiences that drive commercial success.
  • Proven ability to collaborate with cross-functional teams to achieve alignment and trust without formal authority.
  • Experience in supporting enterprise sales processes and creating relevant sales content.
  • Technical understanding of products, with strong storytelling abilities to convey complex information in an accessible manner.
  • Track record of building and utilizing competitive intelligence tools for strategic advantages.

Responsibilities

  • Own the positioning and messaging of CreativeX to define market understanding.
  • Drive end-to-end product launches that generate awareness and align with business goals.
  • Develop competitive intelligence programs to provide actionable insights for Product and GTM teams.
  • Create sales enablement content to facilitate deal progress and improve win rates.
  • Translate technical product details into appealing narratives for diverse audiences.
  • Maintain high quality standards across all produced content to ensure clarity and confidence in messaging.
  • Support partner narratives and co-marketing initiatives to enhance joint value propositions.

Benefits

  • Fully paid medical, dental, and vision insurance for US employees and a private health plan for UK employees.
  • Generous time off policy including bank holidays.
  • Education budget for individual or team learning opportunities.
  • Annual subscriptions to mental wellbeing apps like Calm and Headspace.
  • Monthly coaching sessions for personal and professional development.
  • Equity compensation including stock options to give employees a stake in the company.
  • Paid parental leave for four months for employees with one year tenure.
  • Eligibility for 401(k) contributions after an initial period.
Full Job Description
What You\'ll Do

Own CreativeX\'s positioning and messaging. You\'ll define how the market understands CreativeX - not just what the platform does, but why it matters and why now. You\'ll build messaging frameworks that work across a multi-persona audience: Insights and Analytics teams who care about attribution and opportunities to apply learnings at scale, Marketers and Commercial leaders who care about revenue and growth, Media teams that care about campaign performance, and Content and Creative teams that care about scaling big ideas and delivering effective assets.

Drive product launches that deliver growth and discussion. You\'ll own the launch process end-to-end - from early collaboration with Product and Engineering through to go-to-market execution with Sales and Customer Experience - and drive awareness, pipeline, sales, and adoption. Every launch should have a clear narrative, a measurable objective, and a plan that translates product innovation into commercial success.

Build competitive intelligence into a strategic asset. Our market is competitive and shifting fast. You\'ll develop and maintain a structured competitive intelligence program that gives Product and GTM the tools we need to win and differentiate.

Enable growth with content and tools that get used. You\'ll develop sales enablement content - pitch decks, one-pagers, objection handling guides, ROI frameworks - that accelerate deal velocity and improve win rates. You\'ll build tight feedback loops with Sales so that enablement stays grounded in what buyers actually ask and care about.

Translate technical depth into compelling storytelling. CreativeX\'s platform is sophisticated - AI-powered creative scoring, quality measurement at scale, deep integrations across the digital media ecosystem. You\'ll work closely with Product and Engineering to understand what\'s being built, then translate that into language a CMO and a marketing analyst both find compelling - without losing precision for either.

Set a high bar for content quality. Everything PMM produces - a launch blog post, an analyst briefing, a competitive one-pager - should reflect CreativeX\'s voice: clear, confident, and free of marketing jargon. You\'ll care about craft.

Support partner and co-marketing narratives. As CreativeX\'s partner ecosystem grows, you\'ll develop positioning frameworks and co-marketing assets that articulate joint value with technology and platform partners - helping the business show up consistently and compellingly in partner contexts.

What You Bring
  • 8-10 years of product marketing / marketing / GTM experience, with meaningful time in startups and technology companies
  • A portfolio that demonstrates high content standards: clear writing, sharp narratives, and storytelling that earns attention in a crowded market
  • Recent ideas and experience using AI to reinvent parts of the GTM and Product Marketing process
  • Instinct for positioning and messaging, with experience building frameworks that hold up across complex, multi-persona audiences and translate into real commercial outcomes
  • Desire to collaborate cross-functionally - you build trust with Product, Sales, Customer Success, and Customers/Prospects - you can drive alignment without needing positional authority
  • Experience supporting an enterprise sales motion for new and existing customers. You understand how to define and iterate a buying process, understand context for the content that\'s needed, and can deliver content Sales repeatedly uses
  • Technical curiosity and storytelling skills. You can engage credibly with Product and Engineering on how product works and what\'s possible, and know how to communicate value and tell a great story in videos, prototypes, slides, copy, a slack message, notion page, demo, or event
  • A track record in competitive intelligence that gets used. You\'ve built battlecards, leveraged internal data, done win/loss analysis, and used insights to sharpen go-to-market strategy.
  • Comfort with ambiguity and uncertainty. You don\'t always need to have all the answers up front. You are comfortable figuring things out, failing fast, and sharing what\'s working and not working

Nice to Haves
  • Experience in creative technology, adtech, martech, analytics software
  • Experience working on software products used by leading brand and marketing teams at large consumer brands and agencies
  • Familiarity with enterprise marketing orgs
  • Experience with partner or co-marketing programs
  • Experience on teams that successfully built new categories
What we Offer:

Fully paid medical, dental, and vision (US) and Private Medical Insurance and Health Cash Plan (UK)

Generous time off + bank holidays

Education budget to be used for individual learning experiences or grouped with your team for joint learning

Annual subscription to Calm and Headspace for your mental wellbeing

Monthly coaching to talk to a trained professional about career goals, relationships, and personal development

Competitive salary and commission plan including stock options, as we believe that everyone should have a stake in the business

4-month full pay parenting leave for all employees who have been with the company for one (1) year

Employee contributions to a 401(k) once they have completed their eligibility period

Compensation Band $90K-$200K USD Base

About CreativeX

CreativeX is a marketing technology company that provides a platform for creative production and optimization. The company?s platform uses artificial intelligence and machine learning to analyze and optimize creative content, enabling brands to create more effective and engaging advertising campaigns. CreativeX?s clients include some of the world?s largest brands, including Coca-Cola, Nestle, and Unilever. The company was founded in 2012 and is headquartered in Los Angeles, California.
Learn more about CreativeX
Size
51 employees
Industry
Founded
2012

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