The Product Manager serves as the product expert and liaison between the Liebherr Dealer organization and the company. The Product Manager will be knowledgeable of Liebherr product advantages and benefits compared to major competitors and will assist in the training of dealer salespeople on how to sell Liebherr products or equipment utilizing these advantages. The Product Manager will work closely with Liebherr Affiliates to coordinate promotion of these machines, including materials, presentations, quotes and configurations, increasing Liebherr market share in the product segment with direct sales to customers. The Product Manager will complete market studies, competitive analysis, application studies and create respective presentations for Management and Affiliates for product improvements, marketing and pricing. The Product Manager will provide technical expertise and sales support to the Regional Sales Managers, General Manager Sales-Retail & Product Support, Service Department and Sales Administration Department. This position will be West Coast based to support our distribution partners in the Western Region of the United States. (California through Utah and Arizona through Montana)
Responsibilities- Collects and maintains competitive pricing data and product information on all major competitors.
- Coordinates the development of training programs to maximize product knowledge of dealer and company sales staff to achieve increased market share across the product range.
- Seeks sales opportunities with end-customers and coordinates sales efforts with Dealers.
- Travels with Dealer Sales Representatives to support and coordinate product demonstrations and product handovers.
- Regularly visits distribution partners within the territory to promote and develop ongoing wheel loaders sales and activities.
- Assists in the development of product literature, marketing materials and all relevant sales material.
- Assists with conducting and participating in competitive comparison testing.
- Applies knowledge gained from testing to assist in the creation of features and benefits presentations.
- Identifies product improvements and configurations for equipment in varying applications in the US market.
- Uses market intelligence to assist in the creation and implementation of a growth plan to increase market share.
- Enters all customer contact visits into the customer retention management database - LIVIS
- Assists in providing ongoing communication to the respective department regarding product support problems and recommended solutions.
- Attends, supports and participates in trade shows and industry relevant organizations pertinent to product specialty.
- Creates specifications for Purchase Orders.
- Prepares quotes for specialized machines and standard machines and attachments in LIAS.
- Assists with communication with dealers on the status of orders.
- Answers Dealer and Factory inquiries.
Competencies- A combination of related education and experience equivalent to a Bachelor's degree and 2-4 years of experience in similar or related job function.
- Travel domestically and internationally 50% to 75% of the time.
- Must live in reasonable proximity to a large regional airport
- Ability to obtain and maintain a valid driver license and passport.
- This position is remote work eligible.
Our OfferAn interesting and ambitious role in a successful international company. We offer a secure work environment with a comprehensive benefits package that includes major medical, dental and vision insurance, 401K plan with company match, paid vacation and personal days and competitive salary.
Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Nicole Alden.
LocationLiebherr USA Co.
4800 Chestnut Avenue
23607 Newport News, VA
United States (US)
ContactNicole Alden
