Job Description:

Are you an experienced Product Manager excited by shaping products that stand out in crowded retail aisles and digital marketplaces?

Miller Electric, an ITW company, is seeking a Product Manager- Retail to join our team in Appleton, WI supporting the Hobart brand. In this role, you will own the full product life cycle of a key set of welding solutions while driving growth through strategic partnerships with retailers’ brick and mortar locations and e-commerce channels. You’ll collaborate closely with product development, sales, account management, and marketing teams who will support brand building, content creation, and go-to-market execution. As the leader of these product category, you’ll play a critical role in delivering measurable market growth and performance through a clear set of strategic priorities.

HOW YOU WILL MAKE AN IMPACT:

Market & Customer Insight

• Direct and perform market research to define market size, growth and trends including pricing, competition & opportunity.
• Collect and synthesize customer insights (VOC) and competitive intelligence through customer interviews, market research, and channel knowledge.
• Develop a deep understanding of the end-user’s business and their unmet needs.
• Investigate and understand customer/market expectations; define product strategy that meets expectations of customers, distributors, sales and the division.
• Contribute to long range and annual planning process.

Product Profitability

• Develop and execute strategic growth plans for assigned product category to grow the business.
• Improve product profitability and deliver growth through cost reductions and recommended pricing adjustments. Optimize value proposition of assigned category.
• Create and deliver clear, concise value propositions for each proposed product, as well as estimated market potential.
• Make pricing recommendations that position the products to win in the market while maximizing margin potential for the business.
• Evaluate and report on product performance – sales volume, margins, and market share.

Go To Market Strategy

• Responsible for successful launch and commercialization of new products.
• Use creative tactics to communicate and promote new products to both end users and retailers.
• Act as a liaison with sales, engineering, manufacturing and appropriate division personnel to communicate and deliver product solutions that maintain market leadership.

WHAT YOU NEED TO DO TO BE SUCCESSFUL IN THIS ROLE:

• Technical: Possess the aptitude to understand product capabilities and consumer needs.
• Analytical: Demonstrate the ability to analyze current business issues and end-user needs.
• Leadership: Successfully lead high-level projects and cross-functional teams from start to completion.
• Relationship-Building: Build strong relationships among employees, distributors, retailers, and key end-users.
• Presentation: Effectively present and facilitate in front of groups or varying technical knowledge.
• Collaborative: Act as a team player with a positive attitude, high motivation, and sound decision-making skills.
• Self-Driven: Well organized, aggressive self-starter with a willingness to learn and grow.
• Independent: Establish plans independently with limited direction or supervision.
• Adaptable: Thrive in a fast-paced environment that values an entrepreneurial spirit.
• Communicative: Demonstrate excellent oral and written communication skills.

QUALIFICATIONS

• Bachelor's degree required; Master's degree preferred
• Strong business acumen. Proven history of successful business cases.
• 3-5 years of product management, category management, brand management, merchandising, or commercialization experience supporting physical products sold through retail and e-commerce channels.
• Up to 25% travel required.

Compensation Information:

The compensation package offers a competitive annual salary of $85,500 to $129,510. This range is dependent on the geographic location, the candidate’s qualification, and prior experience. We are committed to maintaining equitable and competitive salaries.