Blue Shield Of California

Product Manager, Principal - Health Plan Product Development

Blue Shield Of California$125K — $150K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Finance, Economics, Healthcare, or related field; MBA or related graduate degree preferred.
  • Minimum 8 years of experience in Product Management or related fields like Management Consulting and Entrepreneurship.
  • Proven experience in healthcare payer environments with a track record of launching healthcare products or services.
  • Strong quantitative and analytical skills; advanced proficiency in Microsoft PowerPoint and Excel needed.
  • Experience with digital products and collaboration with technology teams to implement solutions.
  • Ability to foster relationships across a matrixed organization and with external partners.
  • Preferred experience in regulatory filings to the Department of Managed Health Care (DMHC).
  • Certifications like Agile, PMP, Lean, SAFe, or CSPO are a plus.

Responsibilities

  • Own the entire lifecycle of product strategy and execution for health plan products, from concept through launch.
  • Translate market and provider insights into actionable product visions and success metrics.
  • Conduct opportunity analysis and market sizing to identify member needs and competitive dynamics.
  • Manage the business case with financial modeling, pricing, and risk assessments for investment decisions.
  • Develop and oversee regulatory filing processes to the DMHC.
  • Translate strategy into product requirements and user stories for execution.
  • Collaborate with tech and analytics teams to develop platforms and reporting capabilities for product scalability.
  • Lead the product governance model, ensuring cross-functional alignment and readiness for launch.

Benefits

  • Hybrid work model offering flexibility for in-office collaboration.
  • Opportunity for direct impact on healthcare product development.
  • Engagement with senior leadership and cross-functional teams.
  • Access to continuous learning and professional development opportunities.
  • Potential for networking with industry professionals and stakeholders.
Full Job Description
Job Description

Your Role

The Health Plan Product Development team designs and delivers differentiated products and provider partnerships that drive growth, margin, and long-term portfolio performance across multiple lines of business. The Product Manager, Principal, reporting to the Director of Product Strategy, will lead the end-to-end development of health plan products from early strategy and business case development through market launch. In this role, you will synthesize analytic, regulatory, compliance, and operational inputs to build financial models, assess product and portfolio impact, and translate strategy into actionable product requirements. This role will work closely with enterprise partners, providers, and technology teams to build offerings integrated with value-based care, risk-sharing arrangements, and payer-provider collaboration models.

Responsibilities

Your Work

In this role, you will:
  • Own end-to-end product strategy and lifecycle execution for new, provider-integrated health plan products-from opportunity identification and concept through build, launch, and performance management
  • Translate enterprise strategy, market signals, and provider opportunities into clear product visions, defining target segments, value propositions, success metrics, and scope
  • Lead opportunity analysis and market sizing, assessing member needs, provider capabilities, competitive dynamics, market gaps, and growth potential
  • Serve as the principal owner of the business case, including financial and analytic modeling, cost-to-build, pricing and margin considerations, ROI, risks, and tradeoffs to inform investment decisions
  • Develop content and manage process and workplan for regulatory filings to the Department of Managed Health Care (DMHC)
  • Act as the senior business lead across product design and build, converting strategy into formal product requirements, priorities, dependencies, user stories, and acceptance criteria
  • Partner closely with technology and analytics leaders to design platforms, data, dashboards, and reporting capabilities that enable scalable, provider-integrated products
  • Design and drive the product operating and governance model, including decision frameworks, funding checkpoints, cross-functional forums, and readouts
  • Shepherd products through implementation and launch, coordinating readiness across providers, vendors, operations, legal, marketing, and go-to-market teams
  • Enable post-launch performance management for tracking outcomes, surfacing insights, incorporating provider and market feedback, and driving continuous improvement
  • Operate with senior leaders internally and externally, influencing decisions, aligning stakeholders, and delivering clear, executive-ready recommendations


Qualifications

Your Knowledge and Experience
  • Requires a bachelor's degree in Business, Finance, Economics, Healthcare, Public Health, or related field; graduate degree (e.g., MBA, MPH, MPA, MHA, MSc) is highly desirable
  • Requires at least 8 years of prior relevant experience in Product Management, Management Consulting, and/or Entrepreneurship
  • Requires healthcare payer experience and demonstrated experience of successfully developing and launching healthcare products or services; experience working with provider organizations strongly preferred
  • Requires advanced quantitative and analytical skills with proven ability to make data-driven decisions and advanced knowledge and mastery of Microsoft PowerPoint and Excel
  • Requires hands-on experience with digital products and demonstrated ability to partner with technology, IT, or engineering teams to deliver scalable solutions
  • Requires ability to build effective relationships across an organization in a matrixed environment and externally, with vendors and business partners
  • Experience preparing and submitting filings to the Department of Managed Health Care (DMHC) strongly preferred
  • Certification in area of expertise preferred (e.g. Agile, PMP, Lean, SAFe, CSPO)


Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

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About Blue Shield Of California

Blue Shield of California is a not-for-profit health plan provider that has been providing Californians with access to high-quality healthcare for over 80 years. The company offers a range of health insurance products and services to individuals, families, and employers. Blue Shield of California is committed to improving the health and wellbeing of its members and the communities it serves. The company is also committed to sustainability and has implemented a number of initiatives to reduce its environmental impact.
Learn more about Blue Shield Of California
Size
7,000 employees
Industry
Founded
1981

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