Under minimal supervision, identifies and implements product strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: requirements definition, surgeon customer feedback, product messaging, product launch, sales force and customer engagement, and product forecasting to ensure that existing and new products meet ATEC goals and expectations. There is considerable interface with and support to Sales, Development, Finance, Supply Chain, Surgeon Education, Sales Training and other departments within the organization, as well as heavy interface with surgeon customers regarding both new product requirements and existing product support.
Essential Duties and Responsibilities- Responsible for a portion of portfolio from the inception through obsolescence for each product.
- Assists in developing marketing strategy by studying economic indicators; outlining the product requirements for surgery; tracking changes in supply and demand; identifying surgeon customers and their current and future needs
- Assists in driving U.S. market share by developing marketing plans and programs for each product, coordinating and assisting with training
- Maintains relationships with surgeon customers by organizing and developing specific customer-relations programs; determining company presence at conventions, annual meetings, and trade associations
- Develops sales collateral, efficient customer service processes, and short- and long-term product level forecasts to support assigned product line.
- Provides leadership and support for the design, development and implementation of products and service lines on cross-functional teams.
- Identifies priorities of present and future products by determining and evaluating current and future market trends
- Maintains professional and technical knowledge by attending sales training; reviewing professional publications; establishing personal networks; participating in professional societies
- Participates in marketing events such as seminars, trade shows, and convention events
- Capable of managing and developing Product Managers capable of carrying out needed marketing strategies
- Manager an allotted operating budget and oversees day-to-day management to meet or exceed budget goals
- Able to travel between 15-40%
- Other duties as assigned
Requirements- Extensive knowledge of the spine market and the ability to continuously evaluate trends and adjust strategy to compensate and take advantage of shifts
- Proven history in managing surgical navigation and robotics product lines.
- Understanding of agile development principals.
- Ability to lead cross-functional teams
- Excellent oral and written communication skills.
- Superior interpersonal skills.
- Ability to organize and prioritize workflow and to meet established timeframes.
- Ability to multi-task within a cross-functional team and matrix management structure
- Strong attention to details.
- Ability to represent the company at a variety of business functions or situations in a professional and competent manner.
- Ability to exercise independent judgment consistent with department guidelines.
- Ability to perform multiple tasks in a fast-paced, team environment.
- Ability to work under pressure.
- Proven skill and experience in overall market analysis, planning, development and management.
- Demonstrated capacity for planning, marketing and product development.
- Ability to prepare sales forecasts
- Experience with and understanding of a clinical/surgical environment and workflow.
Education and Experience- Bachelor's degree in Business Administration, Marketing, or related field required.
- 3+ years of successful medical device marketing management experience with direct involvement in marketing and product management where the product portfolio included surgical navigation and/or robotic capabilities.
- A track record of success that demonstrates analytical marketing skills and innovation is required. Collaboration experience with multidisciplinary teams and a full understanding of the marketing function, operating room specialties and procedures, and a successful history of influencing product development in the surgical robots and/or navigation space. Prior successful development and launch of medical technology products through full lifecycle also required.
Salary RangeAlphatec Spine, Inc. complies with state and federal wage and hour laws and compensation depends upon candidate's qualifications, education, skill set, years of experience, and internal equity. $105,000- $125,000 Full-Time Annual Salary
