SeaWorld Entertainment, Inc.

Product Manager, Mobile Apps

SeaWorld Entertainment, Inc.$90K — $120K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Product Management focused on Consumer E-Commerce and Mobile Apps.
  • Experience overseeing revenue-critical products from strategy to execution.
  • Strong grasp of E-Commerce and both iOS and Android best practices.
  • Proven track record in complex, cross-functional environments with diverse stakeholders.
  • Expertise in data-driven decision-making with KPIs and experimentation.
  • Ability to navigate between strategic planning and detailed execution.
  • Familiarity with modern product development frameworks like Lean and Agile.
  • Exceptional communication skills for translating complex ideas to non-technical audiences.

Responsibilities

  • Determine strategy, roadmap, and resource allocation for mobile app features.
  • Collaborate with vendors and engineers to innovate guest experience functionalities.
  • Establish and optimize success metrics like conversion rates and revenue per visit.
  • Lead A/B testing and personalization initiatives for app enhancements.
  • Translate business requirements into clear product priorities and roadmaps.
  • Act as the key decision-maker for product area, guiding stakeholders effectively.
  • Collaborate with different teams to drive monetization and revenue opportunities.

Benefits

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Flexible Spending Accounts for Health and Dependents
  • Employee Assistance Program
  • Legal Assistance Plan
Full Job Description
Product Manager, Mobile Apps Role Overview We are seeking a Product Manager, Mobile Apps, to lead the creation and enhancement of best-in-class guest experiences and drive revenue through our mobile app platforms and in-park digital experiences. This includes all core app functionality, e.g., things to do, show and event schedules, maps, purchasing, and pass member functionality, as well as in-park tools like mobile food ordering and ride wait time automation. You will help define the vision, roadmap, and success metrics for these domains, balancing global platform consistency with brand- and park-specific needs. Reporting to the Lead Product Manager, this is an end-to-end Product role with high visibility and broad cross-functional partnership. Key Responsibilities • Determine strategy, roadmap, prioritization, and resource allocation to optimize digital adoption and revenue growth. • Work closely with external vendors and in-house engineers to develop new features and functionality for United Parks' seven mobile applications that enhance our guest's trip planning and in-park experiences. • Establish, track, and optimize against clear success metrics, including conversion, average order value, and revenue per visit. • Lead experimentation and optimization efforts, including A/B testing and personalization strategies. • Translate complex business and operational requirements into clear product requirements and prioritized roadmaps. • Serve as the primary decision-maker and escalation point for your product area, providing clarity and direction across stakeholders. • Partner with Revenue Management, Park Leaders, and Operations teams to introduce new features and functionality to support guest monetization, as well as optimize our existing, digital revenue opportunities. • Balance platform-level consistency with the flexibility required to support diverse park types (dry parks, water parks, Sesame Place, Discovery Cove). Qualifications • 5 years of experience in Product Management with respected consumer E-Commerce business(es) with strong emphasis on Mobile Apps. • Demonstrated experience owning revenue-critical products end-to-end, from strategy through execution and optimization. • Strong understanding of E-Commerce, iOS, and Android best practices. • Proven ability to operate effectively in complex, cross-functional environments with multiple stakeholders and competing priorities. • Deep experience using data to drive decisions, including defining KPIs, experimentation, and post-launch analysis. • Ability to move comfortably between strategic thinking and hands-on execution. • Experience with modern Product Development methodologies (Lean, Agile). • Exceptional communication and influence skills, including the ability to explain complex concepts to non-technical audiences. • Bachelor's degree required. MBA is preferred. The perks of the position: • Paid Time Off • Complimentary Park Tickets and Passes • Park Discounts on Food and Merchandise • Medical, Dental, and Vision Insurance • 401K Retirement plan • Voluntary Insurance • Life Insurance • Disability Benefits • Tuition Reimbursement • Dependent and Health Care Flexible Spending Accounts • Employee Assistance Program • Legal Assistance Plan

About SeaWorld Entertainment, Inc.

SeaWorld Entertainment, Inc. is a theme park and entertainment company that operates marine mammal parks, oceanariums, animal theme parks, and water parks. The company owns and operates twelve parks located across the United States. SeaWorld parks feature live entertainment, rides, and animal exhibits. The company is also involved in conservation efforts and animal rescue operations. SeaWorld Entertainment, Inc. was founded in 1959 and is headquartered in Orlando, Florida.
Learn more about SeaWorld Entertainment, Inc.
Size
2,800 employees
Market Cap
$3.2 billion
Industry
Net Income
-$312.3 million
5 Year Trend
+2.3%
Revenue
$431.7 million
NASDAQ

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