The OpportunityThe Digital Sales Platform Product Manager within the Marketing team owns a revenue-generating platform for the public website (storefront) and authenticated cross-selling experiences in the web and app. This role will be responsible for defining the backlog, driving innovation, and prioritizing enhancements that maximize return-on-investment for the core selling platform, including components, APIs, modules, page templates, and all work that requires software engineering. Reporting to the Director Lead - Digital Sales / Storefront.
The Work Itself- Key Responsibilities:
- Uses customer insights, experimentation, and performance data to identify opportunities and prioritize investments in the digital sales platform across web and app.
- Partners with the Technology team by writing and refining stories, prioritizing their direct backlog and balancing technical enhancements against business priorities.
- Participates in daily/weekly Agile routines with the team (stand ups, planning, refinement) as a member of the Scrum Team.
- Collaborates with UX, Content Strategy, Business Line Product Owners, and Marketers to deliver an integrated channel strategy, assess value, build business cases, and implement changes that achieve business goals.
- Deliver an increase in conversion via more effective storefront components and platform capabilities that grow our customer base for Deposits and Invest.
- Identify operational efficiency and manage third-party solutions that support that platform.
- Define a scalable platform that is efficient and delivers an increased speed to market for feature delivery.
- Effectively presents strategy and content recommendations to partners across the organization, including senior and executive level management.
- Leverages website performance data and industry trends to recommend and lead enhancements to site merchandising, content, features and tools
- Balances a sales and service minded approach to create incremental business value while ensuring compliance with brand standards and industry regulations
- Triages production issues with business and technology partners to ensure swift and satisfactory resolution with minimal impact to users and the business
- Creates a consistent, proactive reporting routine for standard program updates and all testing efforts
- Remains engaged in all steps of the enhancement and sprint process, including business validation/testing and participation in regularly scheduled technology releases
Qualifications:- 5+ years of professional product or marketing experience working with development teams in an Agile environment.
- Bachelor's degree in Business, Information Systems, Computer Science, Marketing, or related field
- Experience with web analytics tools preferred (Adobe, Google)
- Knowledge of website platforms and ability to drive enhancements to a core platform and define "the What."
- Knowledge of a Content Management Systems, API driven digital products, and Agile delivery.
- Knowledge of Contentful, React applications, GitLab workflows, AWS/S3, and mobile app environments.
- Passionate about delivering amazing customer experiences and using VOC, data, and performance to measure success.
- Critical thinker, driven by data, strong analysis skills and an enthusiasm for digital.
- Thrives in a fast-paced, self-directed, team environment and is comfortable presenting ideas and concepts across all levels, both inside and external to the organization.
- Strong organizational and planning skills required
- Able to grasp technical concepts and convey them in a simple, friendly manner
Minimum Qualifications- 7+ years of relevant experience or equivalent combination of education and experience
- High school Diploma or GED equivalent
How We'll Have Your BackAlly's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
Other Compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
To view more detailed information about Ally's Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Base Pay Range$110,000.00 - $180,000.00
An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
