Summary Description
We are seeking a highly motivated upstream marketing professional to join our team! This position requires a naturally curious, self-motivated personality to fully engage in key growth categories with high visibility within the organization.
Are you excited about a fresh opportunity to segment a target market, establish a deep understanding of customer needs and gain executive support in the creation of a long-term strategic plan?
Do you have the medical device and dental marketing experience necessary to be a high impact player? If so, it is an exciting time to join DENTALEZ in this critical role.
Essential Duties and Responsibilities:
• Deep experience in typical upstream activities including full life-cycle ownership with a focus on new products and value proposition development
• Experience launching multiple new product introductions - including new platforms and sustaining innovations
• Experienced in customer needs ranking by employing research techniques
• High emotional intelligence with the ability to adapt to a wide variety of departmental personalities
• Strong executive presence with the ability to influence in a matrixed organization
• Experienced in creating near and long-term product roadmaps aligned with R&D and sales
• Experienced in establishing clear design input requirements, new product and existing product sales forecasts, and managing to financial KPI metrics for product portfolio
• Engaging presenter able to elicit confidence and rapport with a sales organization, channel partners and a variety of customer types
• Experience in leading new product and refresh campaigns with downstream and marcomm partners including marketing programs, sales tools, digital and printed literature
• Ability to engage sales team members and customers and develop unique insights and trends
• Participate in tradeshows, training programs, end user presentations, dealer meetings, and other similar events
• Ability and willingness to travel as required
Education and/or Experience:
• Bachelor's Degree in technical or business; MBA preferred
• 7-10 years relevant experience in the medical device or healthcare industry, dental preferred
• Downstream marketing or marketing communications experience a plus
• Desire to mentor and coach
• Strong project management skills
