Product Manager - Customer Experience and Surveying - Plano, TXWant a seat at our table? We are seeking an execution-driven Product Manager to lead our next-generation customer experience and data profile initiatives. This strategic leader will define product vision, user experience, competitive positioning, and AI-enabled opportunities as we go to market and onboard new customers. The ideal candidate has deep expertise in customer
experience and digital survey creation and optimization, with proven success in designing, deploying, and scaling customer experience programs that drive actionable insights in this space. Familiarity with loyalty programs and online marketing campaigns encouraged. +You will be expected to understand market trends, anticipate competitor moves, and position our product accordingly based on the attached competitive landscape.
The Main Course - Responsibilities Product Strategy & Ownership - Own and define the platform vision, feature roadmap, and value proposition for a data-powered Customer Experience Management or similar solution.
- Translate market opportunities and user needs into detailed product requirements, including survey frameworks, feedback loops, data profiles, and insight generation mechanisms, customer journeys, and success metrics.
- Identify and prioritize AI-enabled product capabilities that improve customer insights, personalization, automation, and operational decision-making.
- Lead the design, implementation, and optimization of digital survey programs across in-venue, mobile, email, and web channels. Define best practices for survey structure, question design, branching logic, and response optimization to maximize completion rates and data quality. Establish frameworks for sampling strategy, bias mitigation, and statistically reliable insights across multi-location environments.
- Lead agile delivery efforts with an external development partner, ensuring high-quality and on-time releases.
- Build differentiators that directly compete with leading platforms identified in the competitive analysis.
- Ensure the platform supports robust multi-location AI-driven insights and scalable integration capabilities.
- Drive customer interviews, prototype testing, and usability studies to validate product-market fit.
Go-to-Market Execution- Partner with Sales, Marketing, and Customer Success to develop launch playbooks, positioning strategies, competitive battle cards, and onboarding programs.
- Define pricing models, market segmentation, and channel strategy tailored for enterprise and mid-market customers.
Market Intelligence & Competitive Differentiation - Leverage the competitive analysis to identify market gaps, feature parity opportunities, unique selling points, and areas where AI can create meaningful differentiation.
- Continuously monitor competitor product updates, customer reviews, and emerging AI and customer experience technologies to inform product strategy and feature prioritization.
What You Bring To The Table - Qualifications- 5+ years of experience in product strategy or management, with at least 2 years in a senior role focused on Customer Experience, Online Reputation Management or loyalty campaigns.
- Strong track record of building software platforms alongside internal and external partners, and aligning stakeholders across Product, Engineering, Sales, and Marketing.
- Expertise in UX principles, journey mapping, digital survey design (question methodology, logic flows, and response optimization), and data-driven product development.
- Ability to develop differentiated strategies grounded in market analysis, customer insight, and practical AI use cases that drive measurable customer and business value.
- Demonstrated experience with survey platforms or feedback tools (e.g., Qualtrics, Medallia, SurveyMonkey, or similar), including designing surveys that drive high engagement and actionable insights.
- Familiarity with AI-driven analytics, personalization, sentiment analysis, predictive insights, or workflow automation in customer experience, loyalty, or marketing technology platforms is strongly preferred.
- Bachelor's degree in Business, Product Design, Computer Science, or a related field. MBA or similar advanced degree is preferred.
Candidates must be eligible to work in the U.S. and be able to commute daily to Plano, TX.
No agencies or third-party recruiters, please.
