Career Area:Sales
Job Description:Job Summary:The Product Definition Consultant is responsible for identifying, prioritizing, and translating customer, dealer, and market needs across North America and the Americas into actionable product and portfolio strategies for Caterpillar's Retail Electric Power Solutions (REPS) business. This role serves as the voice of the customer, partnering closely with dealers, sales teams, engineering, marketing, and product groups to identify growth opportunities, define unmet customer needs, support new product introductions, and improve the competitiveness of Caterpillar's electric power offerings.
Success requires strong commercial acumen, customer focus, technical understanding, disciplined execution, and the ability to influence cross-functional teams without direct authority.
What you will do:- Customer & Market Insight Development
- Gather, analyze, and communicate customer, dealer, consultant, electrical contractor, and competitive insights across North America and the Americas.
- Identify unmet customer needs and market opportunities that can drive profitable growth.
- Conduct market research, customer interviews, dealer visits, and competitive assessments.
- Monitor industry trends across data centers, telecom, healthcare, commercial property, industrial, public sector, and emerging energy solutions.
- Product Definition & Portfolio Strategy
- Support development of regional product roadmaps aligned with global REPS strategy.
- Translate customer requirements into product enhancements, features, configurations, and future NPI opportunities.
- Develop and maintain product requirements, one-page business cases, and customer-backed justifications for investment decisions.
- Prioritize product opportunities based on customer value, strategic fit, differentiation, and financial return.
- Product Council & Governance Leadership
- Coordinate regional product council inputs, customer feedback forums, and Americas product priority reviews.
- Support PACT development, one-page business cases, product prioritization, and annual planning activities.
- Ensure customer and dealer feedback is visible, structured, and incorporated into product decisions.
- Track open actions, opportunities, ownership, and deliverables through disciplined governance processes.
- Dealer & Sales Partnership
- Partner with Americas sales teams and Caterpillar dealers to understand market needs, buying behavior, and growth opportunities.
- Support dealer engagements, customer visits, strategic account reviews, and feedback loops.
- Act as a liaison between sales organizations and product groups to ensure alignment on product priorities.
- Help develop business cases for regional growth initiatives, pilot programs, channel opportunities, and adjacent market expansion.
- New Product Introduction Support
- Support NPI and PCI programs by providing customer insights, business justification, competitive context, and launch readiness feedback.
- Assist in developing regional launch strategies, sales enablement input, and customer communication plans.
- Monitor product performance, customer acceptance, and dealer feedback after launch.
- Identify gaps between product requirements, launch readiness, and field execution.
- Competitive & Business Case Analysis
- Support competitive comparisons, pricing inputs, value proposition development, and market opportunity sizing.
- Translate data and field insights into clear recommendations for product priorities and investment decisions.
- Develop practical, executive-ready summaries that help leadership make informed trade-off decisions.
What you will have:- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level Working Knowledge:
• Communicates the importance of customer needs/expectations and commits to resolving them.
• Researches and verifies customer needs and expectations.
• Solicits customer satisfaction feedback and acts on improvement opportunities.
• Helps link organizational objectives to customer needs and expectations.
• Meets regularly with customers to understand their wants, needs and expectations.
- Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
Level Extensive Experience:
• Advises on advanced data gathering and analysis methodologies and technologies.
• Oversees data gathering and analysis activities within the organization.
• Documents sources and validates the accuracy of data analysis by evaluating the pros and cons of data analysis methods used.
• Implements procedures and policies within a data processing function.
• Teaches others how to improve the validity and reliability of data used in various analyses.
• Evaluates best practices of data gathering and analysis within the industry.
- Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Level Working Knowledge:
• Applies an assigned technique for critical thinking in a decision-making process.
• Identifies, obtains, and organizes relevant data and ideas.
• Participates in documenting data, ideas, players, stakeholders, and processes.
• Recognizes, clarifies, and prioritizes concerns.
• Assists in assessing risks, benefits and consideration of alternatives.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Level Working Knowledge:
• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.
- Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level Working Knowledge:
• Implements the group's go-to-market strategy.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.
Top Candidates Will Also Have: - Bachelor's degree from an accredited university.
- Experience in product management, product definition, commercial, sales, engineering, marketing, or related business roles.
- Demonstrated ability to analyze customer, dealer, market, and competitive inputs and translate them into clear business recommendations.
- Experience working with cross-functional teams and influencing stakeholders without direct authority.
- Strong written and verbal communication skills, including the ability to create concise business cases, presentations, and one-page summaries.
- Electric Power, generator set, industrial equipment, energy, or related industry experience.
- Understanding of generator set applications, dealer channels, customer buying behaviors, and competitive dynamics.
- Experience working directly with Cat dealers, regional sales teams, customers, consultants, or channel partners.
- Ability to synthesize market, customer, competitive, and financial information into clear product recommendations.
- Experience supporting product roadmaps, NPI/PCI programs, business cases, or product governance processes.
- Strong ownership mindset with the discipline to track actions, decisions, deliverables, and follow-through.
Additional Information:- This position is located in Irving, TX; Griffin, GA; Peoria, IL; Houston, TX; or Seguin, TX.
- Travel up to 25% is required.
- Domestic relocation assistance is offered for this position.
- Visa sponsorship is not offered for this position.
- This position requires the candidate to work a 5-day-a-week schedule in the office.
Final Details:This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers
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Summary Pay Range:$128,470.00 - $192,710.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:July 13, 2026 - July 24, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
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