Overview

The Product Analyst will support the Product & Transformation function in delivering digital-first, data-driven products and journeys that align with Banner Life's business strategy. The Product Analyst provides input and insight to guide product prioritization and enable effective backlog management.

This role partners closely with Product Managers and Digital Platform Owners to translate business problems, customer needs, and performance data into actionable solutions, user stories, and measurable outcomes. The Product Analyst helps ensure product roadmaps are prioritized based on value, risk, and impact, supporting Banner Life's goal of delivering best-in-class experiences for customers, agents, and partners.

Responsibilities

• Support detailed quantitative and qualitative analysis on product performance, customer journeys, and market trends to identify opportunities for optimization.
• Collect business requirements, customer feedback, and journey pain points into epics, features, and construct user stories with clear acceptance criteria.
• Facilitate an accurate product backlog in collaboration with Product Managers and ensure continuous grooming and prioritization aligned to product roadmaps.
• Provide analysis to Product Managers for defining OKRs and KPIs by providing data, benchmarks, and insights that inform prioritization and value realization.
• Partner with UX/CX designers to test hypotheses, analyze results, and deliver data-backed recommendations for customer experience improvements.
• Understand digital KPIs (adoption, NPS, funnel conversion, handle time, automation rates) and identify trends or anomalies for escalation to product leadership.
• Document current and future state workflows, process dependencies, and integration touchpoints across systems to support business readiness.
• Assist in risk and issue tracking, ensuring dependencies are communicated and managed across pods, products, and journeys.
• Partner with Change & Adoption to ensure product launches are accompanied by readiness materials, training inputs, and adoption measurement.

Qualifications

Education/Knowledge

• Bachelor's degree or equivalent combination of education and experience in business, data analytics, or information technology.
• Foundational understanding of Agile frameworks (Scrum, SAFe) and digital product management practices.
• Familiarity with data visualization tools (Power BI, Tableau) and analytics platforms (Google Analytics, Adobe Analytics, or equivalent).

Experience

• 2-4 years of experience in product analysis, business analysis, or digital product operations.
• 4+ years of experience in financial services, insurance, or related digital transformation environments preferred.
• Hands-on experience supporting product delivery in agile teams (writing user stories, maintaining backlogs, or analyzing customer journeys).

Skills Required:

• Strong analytical skills with ability to derive insights from data and present findings in business-friendly terms.
• Proven ability to translate business and user needs into structured requirements and acceptance criteria.
• Strong collaboration skills with ability to work across business, engineering, and design functions.
• Proficiency with Agile delivery tools (JIRA, Confluence).
• Excellent written and verbal communication skills, including stakeholder documentation and visual presentation.
• Comfortable managing multiple priorities and deadlines in a dynamic environment.
• Curiosity and drive to continuously improve processes, metrics, and delivery quality.

Travel

Up to 10% travel may be required

Reports to

Product Manager

Staff

None (individual contributor)

SUCCESS MEASURES

• Timely delivery of accurate backlog artifacts, documentation, and metrics.
• Improved product and journey KPIs (adoption, efficiency, satisfaction).
• Demonstrated contribution to value realization through data insights and analysis.
• Consistent collaboration feedback from Product, Engineering, and CX peers.

What's in it for you?

The expected hiring compensation range for this position is $93,200 - $128,075 annually. This is a hybrid opportunity working in Frederick, MD.

The total compensation package for this position may include other elements, such as a sign-on bonus, long term incentives, and annual bonuses. This role is eligible to participate in the Annual Incentive Plan. The current target payment for the position is 8% of base salary, modified for corporate and individual performance. Bonuses are pro-rated based on start date. This role has 15 vacation days and 10 sick days that are accrued on a bi-weekly basis. Employees also have 9 paid holidays throughout the calendar year.

We have a competitive compensation and benefits package focused on your overall wellbeing. Employee benefits include health, life, and dental insurance; 401K with company match up to 6% as well as a pension package; generous time off; and wellbeing initiatives throughout the year (we like doing fun stuff). We're big on professional development and we'll support and mentor you in your career progression and expect you to help us pay it forward by helping us develop tomorrow's leaders and growth-focused professionals. We value our teams and our communities and believe in giving back. Enjoy time off to volunteer for those causes that matter most to you!