Principal Software Engineer- CRM Product Platform

Engineering | Remote - USA
About the Role

We are seeking a Principal Software Engineer to lead one of the most compelling product challenges in the CRM space right now: making HubSpot deeply, genuinely configurable for every customer- without sacrificing the reliability and consistency enterprise software demands.

The shift is already happening. Things that once required expensive custom engineering - personalizing workflows, building bespoke CRM applications, extending the product to fit a team's exact needs - are becoming dramatically more accessible with coding agents and AI. The question we're solving is: how do you productize that level of deep customization at scale? This person won't just follow a technical roadmap- they'll help define what's possible, build the custom workspaces and extensibility foundations that make it real, and raise the bar for how product-minded engineering gets done across a 100+ engineer org.
Key Expectations

• Architectural Leadership for CRM Configurability: Define the technical patterns for how customers can deeply configure and extend HubSpot- from custom workspaces and no-code/low-code surfaces to AI-powered personalization that scales across millions of users.
• Zero-to-One Product Building: Act as the technical anchor for a genuinely new problem space. You stay current with where AI and coding agents are heading, prototype rapidly, and turn early-stage ideas into production-grade product features- not just POCs.
• Hands-On, High-Leverage Contributor: You ship production code at 75%+ of your time. You lead from the front - moving from architectural vision to working software, personally. If your preference is strategy with others implementing, this isn't the role. You architect by delivering.
• Cross-Functional Influence at Scale: This work touches ~120+ engineers across multiple groups, plus Product and UX partners. You'll need to build alignment, communicate trade-offs clearly across all levels, and move a large org without steamrolling it.
• Technical Mentorship & Multiplier: You elevate the engineers around you- raising the bar on full-stack product thinking, AI-enabled development, and what it means to build software that customers actually use and love.
• Product & Customer Obsession: You understand the pain of a CRM customer who needs software to flex to their workflow, not the other way around. You bring that perspective into every technical decision you make.

What You Bring

• Full-Stack Product Engineering Depth: You've delivered meaningful impact on both sides- backend systems and product-facing layers- and you own end-to-end. You're not purely infrastructure, and you're not purely UI. You span both because the best product outcomes require it.
• AI Shipped to Production: You've gone beyond experimentation. You've delivered AI-powered product features with real user impact- ideally at the intersection of configurability, extensibility, or no-code/low-code tooling and AI capability.
• A Product-First Mindset: You care deeply about the "why" behind the "what." You've built things people use every day, and you advocate for the customer experience in design reviews- even when it means rethinking the technical approach.
• SaaS Product Background: You've operated inside a product-led SaaS company that moves fast and operates at scale. You understand the difference between building for enterprise customers and building for storefronts or one-off client engagements. (E-commerce, agency, and IT-cost-center experience tends not to translate to this environment.)
• A Bias for Working Software: You prefer a working prototype over a 20-page design doc. You turn ambiguity into clarity through shipped code - and you're energized, not slowed down, by a problem that doesn't have a clear answer yet.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$266,200-$425,900 USD

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements