The RealReal

Principal Sales Revenue Planning

The RealReal$175K — $200K *
US-Anywhere
+ 2 other locationsRemote
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Finance, Economics, Statistics, Business, or a highly quantitative field; MBA preferred.
  • 7+ years of experience in strategic finance, revenue management, analytics, or management consulting.
  • Expertise in advanced financial modeling and analysis; proficient in Excel/Google Sheets.
  • Deep understanding of sales funnel metrics and operational sales capacity modeling.
  • Familiarity with BI tools like Tableau, Looker, or Power BI.
  • Exceptional communication skills for presenting insights to cross-functional teams.
  • Ability to execute complex processes with a sense of urgency and ownership.

Responsibilities

  • Lead annual and quarterly sales planning processes including target-setting and headcount planning.
  • Design and optimize data-driven channel strategies for maximum market coverage.
  • Partner with leadership to model revenue potential of new business initiatives.
  • Maintain accurate revenue forecasts aligned with company goals and strategic initiatives.
  • Build analytics tools to track sales performance and lead presentations with senior leadership.
  • Streamline forecasting processes to enhance efficiency and scalability.
  • Collaborate with various departments to align sales forecasts with broader financial goals.

Benefits

  • Employee Stock Purchase Plan
  • 401K with Company Match
  • Medical, Dental & Vision Insurance
  • Paid Parental Leave
  • 9 Paid Company Holidays
  • Flexible Time Off (With Manager Approval)
Full Job Description
As a Principal Sales Revenue Planning at The RealReal, you will lead our annual planning cycle, revenue forecasting, and strategic roadmap development. In this role, you will sit at the intersection of Sales, Finance, Marketing, Business Intelligence, and Operations, serving as the primary architect of our marketplace's supply plan. You will be responsible for annual planning and forecasting key sales metrics (e.g., opportunities, conversion, etc.), consignment supply, and emerging revenue streams (such new channel development, international, etc.).

We are looking for a highly collaborative leader to work cross-functionally and innovate our planning processes. The ideal candidate has a deep understanding of retail marketplace economics, excels at translating complex data sets into actionable business strategies, and has a proven track record of driving profitable growth in a fast-paced environment.

What You Get To Do Every Day
  • Target Setting & Capacity Planning: Lead annual and quarterly sales planning processes, including channel/regional target-setting, territory design, and headcount capacity planning. Collaborate with Sales Leadership to align plans and resource allocation with strategic priorities and market opportunities
  • Territory Design & Optimization: Design and optimize data-driven channel strategy and sales territories to maximize market coverage, eliminate friction, and unlock revenue opportunities.
  • Strategic Roadmap Development: Partner with Revenue Strategy, Sales Leadership, and Product teams to evaluate, model, and size the revenue potential of new business models, strategic initiatives, product features, and geographic expansions.
  • Sales Forecasting: Develop and maintain accurate forecasts for revenue, aligning with company goals, strategic initiatives and trends. Create short-term and long-term financial models to predict sales performance and inform resource allocation. Partner with Merchandising, Marketing, and Finance to ensure sales plans align with overall company financial plans.
  • Insights & Reporting: Build and maintain analytics tools and models to track sales performance. Lead presentations with senior leadership, highlighting key trends, risks, and opportunities.
  • Process Innovation: Streamline forecasting and analytics processes to enhance efficiency and scalability. Evaluate potential tooling and oversee the design and implementation of new modeling, reporting, dashboards and insights.
  • Cross-Functional Collaboration: Work closely with Finance, Merchandising, Marketing and Operations to align sales forecasts with company-wide financial goals. Partner with Revenue Operations teams to integrate forecasting into territory and compensation strategies.
  • Leadership: Build a team of Strategic Planners; guide and develop.


What You Bring To The Role

Minimum Requirements:
  • Education: Bachelor's degree in Finance, Economics, Statistics, Business, or a highly quantitative field. An MBA or equivalent advanced degree preferred.
  • Experience: 7+ years of experience in strategic finance, revenue management, analytics, or management consulting.
  • Analytical Experience: Mastery of advanced financial modeling and analysis. Expert-level proficiency in Excel/Google Sheets. Familiarity with BI tools (e.g., Tableau, Looker, Power BI).
  • Sales Model & Resource Understanding: Deep familiarity with Sales funnel metrics (leads, conversion, GMV) coupled with a strong operational understanding of sales capacity modeling, territory allocation, and headcount optimization
  • Forward-Looking, Tech Savvy: Experienced with planning software and tools, with a strong interest in emerging revenue technologies, specifically with enhancements in planning and forecasting.
  • Communication & Alignment: Exceptional written and visual communication skills, with a proven ability to present insights clearly to sales leaders and cross-functional partners.
  • Strategic Thinker: Ability to operate at a high strategic level while maintaining a granular understanding of the operational drivers of the business.
  • Execution & Ownership: A strong sense of urgency, structural organization, and ownership required to manage complex process lifecycles from initial discovery and synthesis to successful business handoff.


Compensation, Benefits, + Perks
  • Employee Stock Purchase Plan
  • 401K with Company Match
  • Medical, Dental & Vision Insurance
  • Paid Parental Leave
  • 9 Paid Company Holidays
  • Flexible Time Off (With Manager Approval)
  • Find out more about our Benefits here.


The expected salary range for this role is $175,000.00-$200,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate's skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR's total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

About The RealReal

The RealReal is a luxury online consignment store that specializes in authenticated, pre-owned designer fashion and accessories. The company was founded in 2011 by Julie Wainwright and has since grown to become a leading player in the online luxury consignment market. The RealReal employs a team of experts who carefully inspect and authenticate every item sold on the platform, ensuring that customers receive only the highest quality products. The company is committed to sustainability and has implemented several initiatives to reduce waste and promote circular fashion. The RealReal is headquartered in San Francisco, California and has additional offices in New York, Los Angeles, and Washington D.C.
Learn more about The RealReal
Size
2,604 employees
Market Cap
$114.8 million
Industry
Net Income
-$175.8 million
Founded
2011
Revenue
$299.9 million
NASDAQ

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