As a Principal Engineer, you will play a critical leadership role in shaping the future of our digital customer experience. You will drive the integration of AI and modern engineering practices across our eCommerce, mobile, and digital platforms-helping transform how customers discover, engage, and transact with our brand. This is not just a hands-on engineering role-it is a force-multiplier position, where your ability to influence architecture, elevate engineering practices, and guide teams will directly impact customer satisfaction, personalization, and revenue growth. This position will allow a flexible remote schedule. Must reside in our six-state footprint or be willing to relocate within our footprint including MI, IN, IL, OH, KY or WI. What You'll Be Leading (Customer Facing Digital Innovation and AI Focus): - Define and advance our AI-powered digital experience strategy, helping drive AI engineered solutions working with teams that are delivering personalization, intelligent search, and customer-facing AI agents. - Drive adoption of AI/GenAI patterns such as context engineering, prompt design, retrieval-augmented systems (RAG), and agent-based workflows to enhance developer productivity and customer experiences. - Shape and scale customer-facing AI capabilities such as dynamic product recommendations, conversational experiences, and personalized content delivery. - Lead the development of next-generation web and mobile platforms, leveraging modern frameworks (React, Next.js, React Native) and composable architectures (e.g., headless CMS). - Partner with product, UX, and data teams to deliver intelligent, personalized, and seamless omnichannel experiences. How You'll Make an Impact: - Set Technical Direction: Establish long-term architectural vision and ensure alignment across multiple teams and platforms. - Accelerate Modernization: Identify and reduce technical debt while introducing scalable, forward-looking design patterns and AI-enabled workflows. - Enable Teams at Scale: Act as a mentor and coach to senior engineers, helping elevate engineering maturity and consistency across domains. - Drive Innovation Through POCs: Rapidly prototype and validate new technologies, with a focus on production-ready AI solutions and measurable business impact. - Champion Engineering Excellence: Lead adoption of best practices in performance, scalability, security, observability, and maintainability. What Sets This Opportunity Apart: - AI-First Digital Transformation: Be at the forefront of integrating AI into real-world customer journeys-from personalized content to intelligent shopping assistants. - High Visibility & Influence: Work closely with senior leadership to shape strategy and influence enterprise-wide technical direction. - End-to-End Ownership: Engage across the entire digital ecosystem-from front-end experiences to backend systems, data, and AI pipelines. - Innovation Culture: Experiment, iterate, and bring new ideas to life in a fast-moving, customer-focused environment. Preferred Qualifications: - Proven experience designing and delivering AI/ML or GenAI-powered applications in production environments. - Thinks strategically about technology and business outcomes, not just code. - Strong understanding of AI architecture patterns (prompt engineering, context management, vector databases, LLM orchestration, agent frameworks). - Passionate about AI-driven innovation and digital customer experiences. - Experience integrating AI into customer-facing digital products, such as personalization engines, recommendation systems, or conversational interfaces. - Familiarity with data pipelines, APIs, and cloud-based AI services supporting scalable AI solutions. - Balances hands-on technical depth with enterprise-level vision. - Demonstrated ability to translate complex technical concepts into business value and influence cross-functional stakeholders. We are committed to offering competitive pay that reflects market standards and ensures consistency within our organization. The pay range for this position is listed below. $120,750.00 - $191,000.00 This pay range represents the minimum and maximum base pay for the position, which is determined by factors such as market data, the qualifications required, the level of responsibilities associated with the role and other roles at this same level. Your specific pay rate within this range will be based on your experience, qualifications, and skills compared to the internal team you'll be joining. We offer a comprehensive benefits package that includes medical, dental, vision, life insurance, a 401(k) plan with employer match, disability leave, and paid time off (PTO). In addition to these core benefits, we are committed to supporting your overall well-being and career growth. Our offerings include a variety of programs designed to support your personal and professional development, such as paid parental leave, paid education assistance (including free education), a childcare subsidy and more. We are dedicated to creating a work environment that promotes work-life balance, long-term health and financial security, and continuous professional development