Life360

Principal Client Partner, New York/Atlanta

Life360$147K — $195K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in digital media or advertising sales, focusing on strategic selling and programmatic media
  • Proven track record selling to both brands and agencies
  • Experience in brand storytelling and audience targeting
  • Strong ability to manage a full sales cycle and build long-term client relationships
  • Excellent communication and negotiation skills
  • Comfortable working independently in a fast-paced environment
  • Proficient in MS Office, Google Workspace & Salesforce

Responsibilities

  • Meet or exceed quarterly and annual revenue quotas through consultative selling
  • Identify new business opportunities with media buying agencies and direct clients
  • Serve as trusted advisor to clients, crafting tailored content marketing programs
  • Build and manage a strong sales pipeline with high volumes of client engagement
  • Lead strategic conversations to create impactful marketing campaigns
  • Respond to RFPs and collaborate with stakeholders for proposals
  • Travel as needed to deepen client relationships and represent Life360 at events

Benefits

  • Competitive pay and benefits
  • 100% paid medical, dental, vision, life, and disability insurance plans for employees
  • 401(k) plan with company matching
  • Mental Wellness Program & Employee Assistance Program
  • Flexible PTO plus 13 company-wide days off
  • Synchronized company shutdowns in winter and summer
  • Learning & Development programs
  • Support for productive remote work environment with equipment and tools
  • Free Life360 Platinum Membership for employees' circles
  • Free Tile products
Full Job Description
Candidates must be located in the New York or Atlanta area

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About The Team

Life360 Ads is actively recruiting for a driven and client-focused Principal Client Partner (account executive/sales) to support our revenue growth by cultivating strong relationships with clients and agencies. This role is essential in helping the newly integrated Life360 ads featuring Nativo advertising team evangelize the power of family connectedness while providing strategic, customized solutions that meet client objectives.

As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo's platform.

What You'll Do
  • Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling
  • Identify new business opportunities with media buying agencies and direct clients
  • Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo's platform
  • Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals
  • Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns
  • Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans
  • Travel as needed to meet with clients, attend industry events, and deepen relationships
  • Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

What You'll Bring
  • 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more
  • Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals
  • Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
  • Strong ability to prospect, manage a full sales cycle, and build long-term client relationships
  • Excellent communication, negotiation, and presentation skills
  • High level of comfort working independently in a fast-paced environment
  • Proficient in MS Office, Google Workspace & Salesforce

As an early member of the newly integrated advertising team from Life360 and Nativo, you will have the ability to shape how our platform evolves to address the outcomes advertisers are seeking. You will also be a passionate advocate for improving everyday family life and the role that brands can play to reduce friction and deliver value. You must possess an entrepreneurial, client-centric mindset that will foster market responsiveness as agency and client needs shift. Your responsibilities will include driving the growth of existing business, identifying and cultivating new opportunities, meeting and exceeding quotas, as well as ensuring smooth cross-team collaboration to deliver client outcomes.

Your responsibilities will include driving the growth of existing business with the help of our broader team, identifying and cultivating new opportunities, while managing quotas and budgets. We are seeking a highly qualified candidate with a demonstrated track record of success in driving revenue in the agency channel, with a strong ability to establish and maintain strategic relationships with key accounts.

The US-based salary range for this position is $147,500- $195,000 plus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include quarterly bonuses based on target achievement, equity and a wide range of medical, dental, vision, financial, and other benefits.
Our Benefits
  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO, 13 company wide days off throughout the year
  • Winter and Summer Week-long Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

About Life360

Life360 is a family safety app that provides location sharing and driving safety features. Life360?s app allows families to stay connected and informed about each other?s location and safety. Life360?s app also provides driving safety features such as crash detection and emergency response. Life360 was founded in 2008 and is headquartered in San Francisco, California.
Learn more about Life360
Size
103 employees
Industry
Founded
2008
NASDAQ

Similar Jobs

More Jobs at Life360

More Media Jobs

Find similar Principal Client Partner, New York/Atlanta jobs: