Principal Associate, Global Program Activation & Content Manager

Capital One is looking for a Global Program Activation & Content Manager to integrate corporate marketing strategy with international regional execution. In this role, you will ensure a cohesive brand presence globally by building activation toolkits, overseeing high-profile global programs, and utilizing audience data to refine international campaigns. You will serve as the connector between high-level strategy and on-the-ground brand impact.

What you’ll do:

Program Activation Management: Lead the strategic planning and end-to-end execution of brand activation for owned and sponsored experiential campaigns.

• Direct all project logistics for on-site venue management and third-party vendor coordination, serving as the lead producer to resolve real-time production challenges.

• Asset Management: Develop comprehensive activation toolkits—inclusive of social, digital, and experiential assets—to ensure brand alignment and operational readiness for Issuers.

Program Communications: Synthesize global strategies and consumer insights into actionable marketing briefs that drive consistency across all activation markets.

• Global Agency Coordination: Liaison with a diverse roster of creative, media, PR, and event agencies across international regions; establish KPIs, lead operational reviews, and track performance to ensure high-quality delivery.

• Stakeholder Management & Influence: Secure executive buy-in by translating complex program goals into compelling, data-driven business cases that encourage widespread adoption.

• Communications Strategy: Collaborate with International Comms to deploy pre- and post-campaign plans that amplify engagement and leverage post-event analysis for future insights.

KPI & Performance Tracking: Conduct deep-dive analyses of post-activation metrics to maintain reporting on global campaign effectiveness.

Budget Management: Oversee activation budgets, ensuring accurate forecasting and adherence to regional allocations.

This role requires 30% - 40% travel both within the U.S. and internationally

You want to be an EVIDENCE-BASED MARKETER.

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.

Basic Qualifications 

• Bachelor’s Degree or military experience

• At least 3 years of experience in a marketing role, including at least 2 years of external agency liaison management.

• At least 3 years of experience in brand relationship management.

• At least 3 years of experience in sponsorships, experiential marketing, or event planning.

• At least 3 years of project management experience.

Preferred Qualifications 

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.