Principal Advertising Strategist (Amazon Marketplace)

Luminize

$125K — $175K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in advertising strategy
  • 4+ years Amazon PPC experience, agency preferred
  • Hands-on experience with Amazon Seller Central and Vendor Central
  • Proficiency in advanced reporting tools like Excel and Sheets
  • Experience with Amazon Ad Console and retail media networks
  • Strong mentorship skills and a commitment to continuous improvement

Responsibilities

  • Lead Amazon PPC strategy and manage complex advertising campaigns
  • Partner with enterprise clients to solve high-impact challenges
  • Analyze campaign data and develop insights to drive growth
  • Mentor junior strategists and establish internal best practices
  • Stay current with industry trends and leverage AI for performance optimization
  • Design and implement tools and templates for efficiency

Benefits

  • Comprehensive medical coverage with multiple plan options
  • Dental and vision coverage including orthodontia
  • Pet benefits with savings on vet care and products
  • Paid vacation with up to 120 hours accrued yearly
  • Paid holidays and sick leave
  • 401(k) plan with company matching contribution
Full Job Description
🚀 Help Brands Win on Amazon - Love Where You Work

📍 Role: Principal Advertising Strategist (Amazon Marketplace)
📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers)
💰 Compensation Range: $125,000-$175,000 DOE

🎯 What You'll Be Doing
  • Lead Amazon PPC strategy and manage complex advertising campaigns
  • Partner with enterprise clients, solving high-impact challenges and delivering measurable results
  • Analyze campaign data to craft insights and action plans that drive growth
  • Mentor junior strategists and shape internal best practices
  • Stay ahead of industry trends and leverage AI to optimize performance
  • Design tools and templates that improve efficiency across the organization

• What You Bring
  • 8+ years experience in advertising strategy, including
  • 4+ years Amazon PPC (agency experience preferred)
  • Hands-on experience with Amazon Seller Central, Amazon Vendor Central
  • Advanced reporting tools (Excel, Sheets, etc.)
  • Success in Amazon Ad Console, 3rd party platforms, and retail media networks
  • A passion for mentoring and continuous improvement


🏙 Work From Symphony Towers

Your office comes with a view, literally.
  • Panoramic city and coastline views from your workspace
  • Free building gym access, no separate membership needed
  • Exclusive discounts at tower restaurants and cafes
  • Secure bike storage
  • 24/7 paid parking down town, blocks from the office
  • Steps from 100+ top-rated bars, restaurants, coffee shops, and Petco Park

🛋 An Office You'll Actually Want to Be In

Built for how great teams actually work.
  • Ergonomic standing desks and premium workstations
  • Fully stocked kitchen, snacks, espresso
  • Monthly all-company lunches to celebrate wins and stay connected
  • A team lounge with pool table and games for when you need a break
  • Bright, modern, collaborative space designed for focus and connection

🎁 Benefits & Perks

You do great work here and we want to take care of you outside of it, too.
  • Comprehensive medical coverage, choose from multiple plans through Anthem Blue Cross
  • Dental & vision, including orthodontia and annual exams
  • Pet benefits, savings on vet care, products, and services
  • Paid Vacation, accrue 120 hours a year, with rollover
  • Paid holidays and sick time
  • 401(k) with company match, we invest in your future, too


💵 Compensation Transparency

We've listed a broad salary range of $125,000-$175,000/year to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role.

We are committed to compensating based on value and impact, not just years on paper, and we are happy to have open conversations throughout the process.

📈 Growth & Career Opportunities at Luminize

At Luminize, growth isn't just something we drive for our clients; it's our mindset and a big priority for our people.

We offer clear career paths and leveling guidelines so you always know where you stand, what's next, and what skills and experience you need to get there. From day one, you'll have visibility into advancement opportunities and what it takes to grow into leadership, specialization, or other cross-functional roles.

We are proud of our strong track record of promoting from within. Many of our team leads and managers started in independent contributor roles and grew by consistently showing initiative, curiosity, and impact. We only hire externally when needed, because we believe the best future leaders are often already here.

You'll also benefit from:
  • Mentorship from experienced managers during 1:1s and annual performance reviews
  • Cross-functional exposure to departments including content, brand management, software, supply chain, operations, and catalog
  • Learning resources, including Udemy course access,s and additional training programs and courses
  • A culture that encourages asking questions, trying new things, and leveling up together

Excited to take ownership and grow, both in your craft and your career, you would be in good company here.

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