5-7 years of experience in sales or brand management
Previous experience as a Brand Ambassador is preferred
Strong communication skills, both verbal and written
Sound financial management skills with budget oversight experience
Event management or promotional experience is a plus
Ability to engage and educate diverse audiences, from consumers to industry professionals
Willingness to travel up to 20% as needed.
Responsibilities
Act as a brand category and mixology expert to educate accounts
Secure menu placements in key influential venues
Engage with local industry events aligned with strategic goals
Conduct brand promotions, tastings, and training sessions across various platforms
Monitor customer trends and share relevant insights with the team
Maintain a detailed calendar for activities and ensure effective communication with stakeholders
Deliver bi-weekly reports on market activities and brand performance to the Regional Market Manager
Benefits
Dynamic work environment with growth opportunities
Interaction with diverse stakeholders in the beverage industry
Direct impact on brand visibility and market presence
Participation in exciting events and promotions
Creative freedom to innovate in brand engagement strategies
Full Job Description
WHAT YOU WILL DO
Serve as brand category & mixology expert.
Strengthen category leadership by obtaining menu placements in influential accounts.
Align and with key local industry events and participate where the opportunity fits our strategy.
Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners.
Stay informed of customer and consumer trends, share insights.
Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team.
Provide bi-weekly market activity report to Regional Market Manger to include list of objectives, accomplishments, competitive activities, special projects and/or any needs.
Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives.
Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory.
Ride with distributor sales representatives as needed.
Participate in out-of-market sales blitzes.
Work closer to maintain Top Volume accounts, reduce losses.
Timely submission of weekly required program documents and deliverables.
Manage assigned budget.
Quarterly visit other markets as needed.
WAYS TO STAND OUT FROM THE CROWD
Passionate, self-motivated, creative, responsible
Proactive communicator
Comfortable speaking to small groups and being seen as an expert
Great with people; from bartenders to distributors to consumers
Event management or promotional background is a plus
Previous experience in sales preferred
Previous experience as a Brand Ambassador preferred
Has sound financial skills and experience managing a budget
