Portfolio Marketing Specialist

Opportunity ID

10018

Department

Practice Management

Location(s)

Parsippany

State

New Jersey

Function

Marketing

Job Description

We currently have an exciting career opportunity for a Portfolio Marketing Specialist to join our Marketing team.

CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for projects, team meetings, or trainings.

YOUR TEAM.

Reporting to the Portfolio Marketing Manager, the Marketing Specialist executes high-impact marketing activities and supports integrated portfolio marketing programs that strengthen market visibility, drive engagement and lead generation, and connect marketing execution to industry and service-line growth priorities. The successful Marketing Specialist will be well versed in project management, campaign coordination across owned, earned, and paid channels, and stakeholder collaboration with practice professionals, business development, and marketing teams to keep initiatives moving from planning through execution and performance reporting.

YOUR ROLE.

Responsibilities include but not limited to:

• Support execution of integrated portfolio marketing programs, which include market research, digital marketing, sponsorships and events, content marketing, referral marketing, and targeted campaigns that advance visibility, engagement, and pipeline development.
• Maintain campaign plans, timelines, calendars, and trackers in Monday.com and related systems to ensure project visibility, deadline accountability, and alignment across marketing, business development, and practice stakeholders. in Monday.com, trackers
• Coordinate internally with other marketing teams, practice professionals, business development team members, and external vendors as needed to deliver content, list management, management, association coordination, advertising, public relations, and digital marketing initiatives efficiently and on brand.

• Collaborate with CohnReznick's events team to ensure seamless webinar, trade show, sponsorship and hosted event coordination and logistics support; help track follow-up activities and update prospect, COI, and client lists in CRM.

• Monitor progress, risks, next steps, and stakeholder responsibilities for active marketing initiatives, providing timely updates that keep projects on deadline and accountable to agreed objectives.

• Support internal marketing efforts by engaging industry and service line teams to support campaign activities, including driving engagement on social media and to events.
• Coordinate the review and approval processes to deliver marketing and sales collateral, and webpages; utilize our Digital Asset Management (DAM) system to maintain collateral including sell sheets, sales tools, datasheets, client references, web pages and case studies.

• Support contract management, invoicing, budget tracking, CRM updates, DAM maintenance, and campaign performance reporting to help measure marketing effectiveness and maintain accurate operational records.

YOUR EXPERIENCE.

The successful candidate will have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of professional services work experience; accounting, law or consulting firm experience a plus.
• Understanding of B2B marketing required, experience with professional services marketing preferred.
• Strong project coordination, critical thinking, and problem-solving skills.
• Self-starter with an inquisitive mindset and the demonstrated ability to work independently and confidently in a fast-paced, deadline-driven environment.
• Excellent organizational skills, attention to detail, and the proven ability to juggle multiple tasks with multiple stakeholders.
• Strong verbal and written communication skills.
• A team player who can collaborate effectively with marketing and client service professionals at all levels of the organization.
• Superior Microsoft Office skills; familiarity with CRM platforms, Microsoft Teams, Marketing Automation, webinar platforms, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com, On24) a plus.
• Copilot or other LLM experience, and willing to leverage LLMs

In addition, please take a moment to review our

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.

In New Jersey, the salary range for a Portfolio Marketing Specialist is $69,000 to $95,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Salary is one component of the CohnReznick total rewards package, which includes a discretionary performance bonus, generous paid time off, expanded and inclusive parental benefits, and access to best-in-class learning and development platforms, to name a few. To learn more about life at CohnReznick, visit

"CohnReznick" is the brand name under which CohnReznick LLP and CohnReznick Advisory LLC and their respective subsidiaries provide professional services. CohnReznick LLP and CohnReznick Advisory LLC (and their respective subsidiaries) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CohnReznick LLP is a licensed CPA firm that provides attest services to its clients. CohnReznick Advisory LLC provides tax and business consulting services to its clients. CohnReznick Advisory LLC and its subsidiaries are not licensed CPA firms.

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