The Performance Marketing Sr. Specialist is a key contributor on the Paid Media team, responsible for supporting and optimizing lower-funnel paid media performance across the brand portfolio, with a primary focus on driving leads and sales for ZYN and IQOS. This role is highly executional and analytical, partnering closely with Manager-level leadership to apply data-driven insights that demonstrate and grow the business impact of paid media investments, with a strong emphasis on paid search and performance measurement. The Sr. Specialist Performance Marketing will be a true executional engine, with explicit ownership of campaign trafficking, optimization cadence, and testing deployment.
Your 'day to day':
- Support lower-funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS
- Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
- Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
- Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
- Support performance reporting and analysis, helping translate campaign results into clear, data-backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
- Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
- Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
- Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
- Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
- Partner with awareness media team members as needed to support integrated, cross-channel execution, ensuring lower-funnel performance benefits from upper-funnel efforts
- Apply and uphold best practices in results-driven, analytically grounded performance marketing, while continuing to build expertise across channels
Who we're looking for:
- 5+ years of experience in performance or paid media marketing with exposure to lower-funnel, conversion-driven campaigns, ideally within a media agency or performance-focused environment
- Hands-on paid search experience required, with working knowledge of optimization levers and performance metrics
- Experience supporting paid social and digital partners/programmatic campaigns; exposure to affiliate marketing or conversion rate optimization is a plus
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and third-party ad platforms
- Strong analytical skills with the ability to interpret performance data and translate findings into actionable insights
- Understanding of how performance channels contribute to lead quality, pipeline health, and revenue conversion
- Detail-oriented, organized, and comfortable managing multiple campaigns and priorities simultaneously
- Strong communication skills with the ability to collaborate effectively across cross-functional teams
- Experience supporting multi-brand or complex campaign portfolios preferred.
- Able to work in the US now and in the future without sponsorship
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#PMIUS
#LI-AP1
