As a Paid Social Strategist, you will plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue, and LTV. You'll use data and creative learnings to make clear decisions, test what works, and scale winning ideas. You'll use automation and Bliss Point insights to focus spend where it performs best, while keeping waste low. You'll work closely with Creative, Analytics, Product/Bliss Point, and Client Leadership in your Pod, and turn your best practices into repeatable playbooks.

Key Responsibilities

Client-Centric

• Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty.
• Set expectations with clients, explain options and trade-offs, and report results in plain language tied to business impact.

The Tinuiti Way

• Pair strong Paid Social craft (creative + audience + signal) with growing multi-channel understanding (Search, Commerce, CRM, Creative).
• Teach clients and teammates, and document what works so others can reuse it.

Product-Led

• Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale.
• Apply insights from our Bliss Point product suite, including Forecasting, Always-On Incrementality, Creative Insights, Brand Equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.

Data & Measurement-Driven

• Design practical tests (holdout/lift tests when possible; otherwise solid A/Bs), define success in advance, and keep a regular read cadence.
• Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4); explain limits of the data when recommending changes.

Owner Mindset

• Act quickly, keep promises, and reduce waste (e.g., creative fatigue, overlapping audiences, learning-phase resets).
• Help your Pod adopt better ways of working.

Ways of working and values

• Greatness attracts greatness: Seeks feedback, pushes craft excellence, and embraces technology and change.
• Clients grow, we grow: Prioritizes client outcomes with innovation, precision, and proof.
• Culture of ownership: Acts with speed, eliminates waste, and holds themself accountable.

Professional & Technical Qualifications

• Experience: 5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
• Hands-on with: Meta Advantage+/value optimization/CAPI; TikTok Smart Performance; Pinterest Performance+; audience design; creative testing; basic catalog/DPA.
• Technical: Comfortable with GA4 and platform analytics; can effectively design tests and connect media to revenue, CAC, and LTV.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.

KPIs

• Growth:More qualified reach, more new customers, higher revenue and LTV from Paid Social.
• Creative: Faster test cycles and a higher win rate; less creative fatigue.
• Audience and signal: Larger high-intent audiences; better pixel/CAPI/event health; fewer "limited learning" cases.
• Innovation: Regular creative, audience, bidding, and format tests with decisions recorded.
• Product/AI: Pilot and scale automation and Bliss Point-guided allocations with proven, incremental impact.
• Efficiency (guardrail): Hold or improve CAC/ROAS while growing profitable volume.

The hiring salary range for this role is $80,000-95,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. a7 8-5-101 et seq.

FLSA Classification: Exempt

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.