Your Opportunity, Your Team
ThePaid Search Strategist (SEM) supports QVC, and drives paid search strategy, campaign optimization, and performance across Google, Microsoft, and emerging search platforms.
In this role, you’ll own complex SEM programs that directly impact customer acquisition, retention, revenue growth, and marketing efficiency. You’ll manage campaigns across Search, Shopping, and Performance Max, using data, testing, and forecasting to improve performance and guide investment decisions. This is an advanced individual contributor role for someone who is comfortable working independently, making informed decisions, and translating performance trends into action.
You’ll join a team of four Paid Search professionals and partner closely with Analytics, eCommerce, CRM, Brand Marketing, Finance, and platform partners. While this role does not have direct people management responsibility, you’ll be a trusted resource to teammates through knowledge sharing, best practices, and strong subject matter expertise.
Where You'll Work
This role is hybrid and will require you to be onsite atWest Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
What You'll Do
Develop and optimize paid search strategies across Google Ads, Microsoft Ads, Shopping, Performance Max, and emerging search platforms to drive acquisition, retention, revenue, and efficiency
Manage day-to-day campaign execution, optimization, and account health for assigned business areas, using performance data to improve results against key KPIs
Analyze campaign and business performance to identify trends, diagnose issues, and turn insights into clear optimization recommendations
Plan and execute testing initiatives across bidding, targeting, audiences, creative, and campaign settings to improve performance and uncover growth opportunities
Manage budget pacing, forecasting, and spend allocation to help ensure media investment is aligned to business goals
Partner with Analytics, eCommerce, CRM, Brand Marketing, Finance, and external platform partners to support business priorities and improve marketing effectiveness
Use tools such as Google Ads, Microsoft Ads, Adobe Analytics, Tableau, Optmyzr, Excel, and PowerPoint to manage campaigns, evaluate results, and communicate recommendations
Share search best practices and platform knowledge with teammates and contribute to team effectiveness as an advanced individual contributor
What You'll Bring
Bachelor’s degree or equivalent relevant experience in Marketing, Business, Communications, Analytics, Statistics, or a related field
5+ years of experience managing and optimizing paid search or SEM programs in an eCommerce, retail, or performance marketing environment
Hands-on experience with Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max campaign management
Strong ability to analyze performance data, identify trends and opportunities, and translate findings into actions that improve revenue and marketing efficiency
Experience managing budget pacing, forecasting, KPI tracking, and optimization decisions in a performance-driven environment
Proficiency with performance marketing and analytics tools such as Adobe Analytics, Tableau, Optmyzr, and Excel
Google Ads and Microsoft Ads certifications are preferred
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
