Zeta Global

Paid Search Manager

Zeta Global$80K — $90K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of relevant paid search experience
  • Hands-on experience managing large monthly campaign budgets and complex paid search account structures
  • Demonstrated ability to lead account delivery and manage pacing
  • Ability to translate performance data into client-ready insights and recommendations
  • Experience with Google Ads, Google Ads Editor, and campaign launch processes

Responsibilities

  • Translate client goals into actionable paid search channel plans
  • Identify and implement campaign opportunities for better outcomes
  • Lead daily account management and ensure alignment with KPIs
  • Utilize Google Ads and other platforms for campaign execution
  • Establish QA standards for campaign integrity
  • Drive optimization plans with budget shifts and documented learnings
  • Deliver performance reports that connect insights to client objectives

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Full Job Description
THE ROLE

We are seeking a Paid Search Manager who can confidently lead the day-to-day delivery of assigned accounts, set weekly priorities, and ensure campaign performance and pacing are aligned to client KPIs. You will own the translation of client goals into paid search channel plans, including budget allocation, targeting approach, measurement planning, and testing roadmaps.

The role combines hands-on platform expertise, client communication, and performance analysis. You will establish and enforce quality standards for launches, tracking validation, and reporting, and coordinate work across internal and external partners. The ideal candidate can turn complex performance data into clear business narratives and structured optimization plans, while proactively identifying opportunities to improve account performance and client outcomes. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

RESPONSIBILITIES
  • Client Strategy
    • Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps.
    • Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action.
  • Campaign Management & Execution
    • Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs.
    • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene.
    • Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity.
    • Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings.
  • Team Collaboration
    • Collaborate with internal teams to ensure campaign execution aligns with client objectives.
    • Manage day to day tasks and responsibilities utilizing the team's project management platform.
  • Analysis & Reporting
    • Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives.
    • Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities.
    • Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts.

QUALIFICATIONS
  • 4+ years of relevant paid search experience
  • Hands-on experience managing large monthly campaign budgets and complex paid search account structures
  • Demonstrated ability to lead account delivery, manage pacing, and translate performance data into client-ready insights and recommendations
  • Experience with Google Ads, Google Ads Editor, and campaign launch, QA, and tracking-validation processes

Preferred but not required:
  • Experience with Google Shopping, Demand Gen, and Performance Max
  • Experience with Microsoft Ads, SA360, and Google Analytics


BENEFITS & PERKS
  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity and Stock Purchase Plan
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.

#LI-MR1

#LI-REMOTE

About Zeta Global

Zeta Global is a data-driven marketing technology company that combines the power of artificial intelligence with the scale of data, applying insights from over 2.4 billion user profiles to generate business outcomes. Zeta Global?s products and services include programmatic media buying, email marketing, CRM, data and analytics, and marketing automation. The company serves a wide range of industries, including financial services, insurance, automotive, telecommunications, retail, publishing, and travel. Zeta Global has offices in North America, Europe, and Asia-Pacific.
Learn more about Zeta Global
Size
1,300 employees
Market Cap
$1.7 billion
Industry
Founded
2007
NASDAQ

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