Company: CGL
Department: Marketing/Communications
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: This role operates in English.
Additional Information: This/these role(s) is/are currently vacant
The Opportunity:As the Paid Search & Digital Analytics Consultant, you will lead the effectiveness of Co-operators' paid search performance across multiple lines of business and collaborate on the delivery and evolution of performance marketing reporting. The role operates in a fast-paced, highly collaborative, and analytically driven environment reporting to the Manager of Digital Marketing - Performance & Acquisition. You will be encouraged to leverage your strategic and business-savvy mindset, work in a team-based environment, and proactively uncover opportunities to enhance our SEM mandate.
How you will create impact: - Oversee and work closely with our agency partner to drive effectiveness and efficiencies in our paid search investments.
- Develop and own a paid search strategy.
- Be the go-to subject matter expert on paid search, providing advice, insights, best practices, and thought leadership.
- Assist marketing stakeholders across multiple lines of businesses in defining strategic objectives and budgets for paid search campaigns primarily on Google.
- Drive keyword research and consult in the development of ad copy and ad creative.
- Forecast expectations around conversion results (Ad Spend, CPC, CPL, CPA, Impression Share) and track against goals to ensure high ROI.
- Monitor tracking and performance using analytics tools from Google, Meta, etc.
- Identify and respond to campaign concerns proactively and organize support, troubleshoot, and resolve any issues.
- Work with our agency partner to conduct regular management and optimization of campaigns to identify opportunities to improve performance.
- Generate reports measuring against key KPIs and provide detailed, actionable insights and optimization recommendations.
- Communicate regularly with internal teams and our agency partner to report on campaign performance and budget allocations in collaboration with the Performance Marketing Consultant.
- Strive to continuously improve paid search performance through paid search audits, embracing experimentation, and staying current on industry trends and best practices.
- Partner with the Performance Marketing Consultant to assemble a monthly Marketing Performance Dashboard to report on paid search, paid social, display, and programmatic performance. Collaborate to elevate Dashboard sophistication for a complete picture of business impact and performance opportunities.
To join our team: - You have 5+ years of paid search experience, including developing strategy, creating, managing, and optimizing campaigns and ads, and working with tools and technologies to measure and track effectiveness.
- You have working knowledge across other digital advertising channels - including paid social, display, and programmatic - a sound understanding of channel KPIs and metrics, and experience working in analytics platforms.
- You have working knowledge of SEO, with an understanding of how organic and paid search work cohesively.
- You have working knowledge of tagging and measuring behavioral and conversion events using tag management tools.
- You have a post-secondary degree in Marketing, Business, Commerce, or Information Technology.
- Nice to have: You are certified in Google Ads Search, Microsoft Ads Search, Google Ads Measurement, Google Analytics.
How you will succeed:- You are a strategic, big picture thinker.
- You have an innovative mindset to improve operational efficiencies and ability to influence change, with a primary focus on client needs.
- You use critical thinking skills to recognize assumptions, evaluate arguments, draw conclusions, test hypotheses, and proactively propose solutions.
- You are a data-informed decision maker, combining data stories with experience and intuition to chart the path forward.
- You have strong communication skills to clearly convey messages and explore diverse points of view.
- You build collaborative, trusting relationships and provide guidance to support the development of colleagues.
What you need to know:What's in it for you?- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community.
- In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.
Expected salary range $72,847.00 to $121,411.00
The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.
Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.
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