Mastec Inc

Paid Media Strategist

Mastec Inc$85K — $110K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business, marketing, or related field
  • 3-5 years in digital advertising, specializing in CPG
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Proficient in platforms like Google Ads and Facebook Ads
  • Ability to juggle multiple campaigns effectively
  • Self-motivated and creative thinker.

Responsibilities

  • Develop and execute paid advertising strategies across digital channels
  • Collaborate with teams to create engaging ad content
  • Analyze campaign data and provide optimization suggestions
  • Stay updated on industry trends and competitive strategies
  • Support digital marketing leadership in creative strategies
  • Implement tracking systems to enhance tracking capabilities
  • Lead creative strategy for Meta campaigns adjusting to platform nuances
  • Advise on audience targeting and messaging for campaign effectiveness.

Benefits

  • Affordable health insurance starting on day 1
  • Paid time off and flexible hybrid work options
  • 401k matching and performance bonuses
  • 12-week parental leave and family support initiatives
  • Career growth opportunities and skills development courses.
Full Job Description
What you'll do
  • Develop and implement paid advertising strategies across various digital channels, including search, display, programmatic, and social media in collaboration with our digital agency partner
  • Collaborate with internal teams and external partners to develop compelling ad edits and messaging
  • Analyze campaign performance data and provide insights and recommendations for optimization
  • Monitor industry trends and best practices to stay ahead of the competition
  • Support the Head of Digital Marketing in setting creative platform strategy, creating shot lists for shoots and working with post production on platform adjustments and edits
  • Lead tracking system implementation (UTMs, pixels, etc.), having robust knowledge on tracking ecosystems and how to expand tracking capabilities
  • Platform-Specific, Meta (Facebook & Instagram): Partner with internal teams and agency partners to inform the creative strategy for Meta campaigns, including carousel, video, story, and collection ads
  • Provide guidance on audience considerations, messaging frameworks, and creative best practices to support engagement and conversion goals
  • Google Ads: Contribute to the strategic development of search and display campaigns by advising on keyword intent, ad copy themes, and creative approaches that align with performance objectives
What makes you a good fit
  • Bachelor's degree in business, marketing, or a related field
  • 3-5 years of experience in digital advertising within CPG (consumer packaged goods), with a focus on paid search, display, programmatic, and social media advertising
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Proficient in advertising platforms and tools, including Google Ads, Facebook Ads, and programmatic platforms
  • Ability to manage multiple campaigns simultaneously and work well under pressure
  • Self-motivated, results-oriented, and a creative thinker with a high level of initiative
Some benefits of joining Henkel
  • Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
  • Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
  • Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
  • Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
  • Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $ 85,000.00 and $ 110,000.00. This range represents the good-faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting.In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

About Mastec Inc

MasTec is an infrastructure engineering and construction company that serves the utility, communications, and government industries. The company is specialized in the engineering, building, installation, maintenance, and upgrade of energy, utility, and communications infrastructure, including electrical utility transmission and distribution; power generation; natural gas and petroleum pipelines; wireless, wireline, and satellite communications; wind and solar farms; and water and sewer systems. MasTec was founded in 1994 and is based in Coral Gables, Florida.

Mastec Inc Careers

Join the dynamic team at Mastec Inc, a leader in infrastructure construction, where innovation meets professional excellence, creating a thriving environment for career growth. At Mastec Inc, we are committed to building a diverse and inclusive workforce, reflecting our dedication to leadership and innovation in the industry.

Work You'll Do

At Mastec Inc, you'll be part of a company that values your skills and supports your professional growth. Our team is at the forefront of the construction industry, leading projects that redefine landscapes and communities. With Mastec Inc, your work will not only be challenging and rewarding but also pivotal in shaping the future of infrastructure.

Explore Job Opportunities

Whether you're a seasoned professional or just starting your career, Mastec Inc offers a range of job opportunities and employment paths, including full-time positions and internships. Our hiring process is designed to be transparent and engaging, ensuring that every candidate is equipped to succeed from the interview through to their long-term career journey.

Innovate and Lead

Join a culture of innovation where your ideas can lead to significant advancements in construction methods and technologies. Mastec Inc encourages a culture of leadership and continuous improvement, where every team member is a key player in driving success.

Grow With Us

Career growth at Mastec Inc is not just a possibility—it's a priority. We are dedicated to providing professional development and diversity training that ensures every employee has the tools to advance and excel. From networking opportunities within the industry to leadership training programs, your potential for growth is limitless.

Benefits and Culture

Mastec Inc is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. Our culture is built on a foundation of respect, integrity, and commitment, making Mastec Inc not just a great place to work, but a community.

Internship Programs

Kickstart your career with a Mastec Inc internship, where you can apply your academic knowledge in a real-world setting. Gain invaluable experience, develop essential industry skills, and build a network of professional contacts. Our internships provide a robust platform for learning and growth, setting the stage for a successful career.

Join Our Team

Ready to take the next step in your career? Explore the open positions at Mastec Inc and find where your skills, passion, and ambitions can make a difference. We are continuously looking for curious, creative, and solution-driven team players who are ready to drive innovation and excellence in the construction industry.

Stay Connected

Keep up to date with the latest at Mastec Inc through our careers blog. Gain insider perspectives, industry-leading insights, and career tips that you can put to use today—all from the people who work here.

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Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Mastec Inc. At Mastec Inc, we're not just building projects—we're building careers. Join us and be part of a team that's setting new standards in the construction industry.
Learn more about Mastec Inc
Size
27,000 employees
Market Cap
$6.4 billion
Industry
Net Income
$322.8 million
Founded
1929
5 Year Trend
+9.1%
Revenue
$6.3 billion
NASDAQ

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