Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The Video Services Growth Marketing & Acquisition Media team in Denver, Colorado requires a Upper Funnel & Strategic Partnerships Paid Media Strategist to architect and manage mass-reach and consideration media customer acquisition across DISH TV and Sling TV. This role addresses the critical challenge of optimizing multi-million dollar portfolios across offline and digital upper-funnel channels to scale a highly profitable downstream subscriber pipeline. Fragmented consumer attention across legacy linear formats and new-age digital media necessitates a shift away from cookie-cutter asset strategies toward platform-native growth frameworks. Driving aggressive Cost Per Acquisition targets while maximizing downstream Customer Lifetime Value will ensure substantial investments perform at peak efficiency.

What Success Looks Like (Objectives):

• Architect a comprehensive, end-to-end mass-reach and consideration media roadmap that seamlessly unifies legacy linear/broadcast channels with addressable digital formats
• Direct the strategic planning for upfront media buying, direct network partnerships, and programmatic video/audio investments to optimize media rates
• Revolutionize creative strategy by collaborating with internal teams to build a robust pipeline of high-converting, platform-native assets
• Oversee multi-channel budget allocations through a holistic Return on Marketing Investment lens; balance aggressive acquisition targets with long-term lifetime value data
• Partner with analytics teams to optimize technical tracking configurations, incrementality testing frameworks, and marketing mix modeling integrations

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):

• Deep fluency in linear TV upfront markets, programmatic CTV/OTT buying, digital audio networks, and ad-serving or attribution tools
• Proven ability to translate performance data into actionable creative direction and structured testing matrices across video and audio assets
• Strong strategic growth leadership in managing large-scale budgets through a strict performance and unit economics lens
• Solid understanding of technical marketing infrastructure, match market testing, and econometric modeling frameworks
• Exceptional communication and influence skills to translate complex media metrics into ROI-driven business cases for executive leadership
• Competency in AI literacy and AI application to optimize campaign workflows and enhance cross-channel data interpretation

Additional Qualifications:

• Master of Business Administration (MBA)
• Deep professional background in subscription-based businesses, entertainment streaming applications, or telecom networks

Minimum Requirements:

• Bachelor's Degree in Marketing, Business, or a related quantitative field
• 8+ years of experience in media planning, buying, or marketing, with a minimum of 3+ years of experience leading high-velocity mass-media portfolios (Linear, CTV, Audio) at scale
• Experience with Linear TV, Connected TV (CTV/YouTube), Broadcast Radio, Streaming Radio, Podcasting, Satellite Radio, Out-of-Home (OOH), and ad-serving/attribution tools like ArtsAI, Innovid, or Flashtalking

Visa sponsorship not available for this position

Salary Ranges

Compensation: $96,250.00/Year - $137,500.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.