Paid Media Operations Manager

HSN

• $80K — $110K *
US-Anywhere
+ 2 other locationsRemote
Media
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Finance or related field.
  • 5+ years project management experience in a business setting.
  • Hands-on experience in Paid Search and Paid Social channels preferred.
  • Experience with Digital creative and marketing channel asset requirements.
  • Strong attention to detail.
  • Willingness to act beyond typical job responsibilities as needed.
  • Familiarity with digital marketing programs and terminology.

Responsibilities

  • Manage day-to-day operations of the Paid Media Lab.
  • Support brand leads in executing high-impact tests using Agile methodology.
  • Oversee vendor relationships and ensure data integrity for Media Mix Modeling.
  • Coordinate between Marketing and Finance for cross-functional alignment.
  • Own new business development programs within paid media and marketplaces.
  • Analyze marketing incrementality and optimize spend for four brands.
  • Communicate performance data effectively across all organizational levels.

Benefits

  • Competitive compensation
  • Paid time off
  • Employee assistance program
  • Parental leave
  • Paid volunteer hours
  • Company discounts
  • Health care benefits starting on day 1
  • 401(k) plan
  • Tuition reimbursement
Full Job Description

This is a multi-faceted rolewith the following key responsibilities:

  • Day-to-day management of Paid Media Lab, supporting brand leads inidentifyingand executing high impact, scalabletests using Agilemethodology.

  • LiftLabMedia Mix ModelingVendorManagement- Manage vendorrelationship, data integrity,business updatesand reportingfromLiftLabto assist in optimizing incrementality of marketing spend across four brands totaling over $100MM. Coordinate with Marketing andFinancefunctions outside ofLiftLabto ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.

  • Program ownership of new business development within paid media, including opportunities in marketplaces, socialsellingand new ventures.

Critical Skills/Knowledge:

  • Project management

  • Proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.

  • Demonstrated understanding ofcoreDigital Marketing KPIs.

  • Strong communicationskills with ability and comfort in socializing performance data toall levels of the organization.

  • Analytical mind familiar with testing and measurement best practices

  • Strong critical thinking skills an absolute must; will bevalidatingor challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.

Qualifications:

  • Bachelor's Degree in Marketing,Financeor related field.

  • 5+Years project management experience in a business setting.

  • On-handsexperience working within Paid Search, Paid Social channelshighlypreferred.

  • Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.

  • Strong attention to detail.

  • Comfort and willingness to act outside of job description as need arises.

  • Familiarity with digital marketing programs and terminology.

  • Proactive, positive, influentialcommunicator.

Our Total Rewards package includes benefits youll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

* Ladders Estimates

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