Broadridge

Paid Media Manager (Hybrid, North Carolina)

Broadridge$90K — $100K *
US-AnywhereRemote in United States
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in paid media or digital marketing, preferably in technology or financial services.
  • Hands-on experience with integrated paid media campaigns across multiple channels.
  • Strong analytical skills to interpret data and recommend optimizations.
  • Experience collaborating within cross-functional marketing teams for integrated outcomes.
  • Familiarity with audience targeting, budget management, and performance reporting.
  • Strategic thinker with attention to detail and adaptability.

Responsibilities

  • Develop and optimize integrated paid media campaigns across various channels in collaboration with agency partners.
  • Guide cross-functional teams on practical campaign execution and strategy implementation.
  • Monitor and analyze campaign performance, translating data into actionable insights.
  • Align paid media programs with broader brand and campaign objectives with cross-functional stakeholders.
  • Support testing across various channels and segments to drive continuous improvement.
  • Optimize campaigns against KPIs such as engagement and conversion rates.
  • Establish and reinforce paid media best practices across planning and execution.

Benefits

  • Hybrid work model with flexibility to work remotely 2-3 days a week.
  • Access to a diverse and collaborative company culture.
  • Opportunities for travel to attend company or industry events.
  • Continuous learning and development opportunities within a forward-thinking team.
Full Job Description
We're looking for a Paid Media Manager to join our Global Brand & Digital Marketing team, a group focused on bringing together brand strategy, creative storytelling, and digital channels to drive meaningful results for our business and brand.

This role is ideal for a marketer who thrives at the intersection of strategy, execution, and performance. You will play a key role in planning, activating, optimizing, and measuring integrated paid media campaigns across channels including paid search, paid social, programmatic, display, and select media partners. The right candidate brings a strong understanding of how paid media channels work together across the funnel, how to use data to inform decision-making, and how to optimize campaigns to improve engagement, conversion, and business impact.

You'll help shape integrated campaigns, uncover performance insights, and test new approaches that improve efficiency, audience engagement, and measurable outcomes. You'll also collaborate closely with teams across design, segment and regional marketing, data and analytics, and lead generation.

If you enjoy working in a fast-moving environment, solving problems through data, and continuously testing and optimizing digital campaigns, this role offers the opportunity to make a meaningful impact within a collaborative and forward-looking marketing team.

Our open, diverse, and fun culture is one of our greatest strengths, and we'll look to you to add to it. We're a team of high performers at the forefront of technology, constantly learning, experimenting, and teaching together. This role is considered hybrid, which means you'll be assigned to a Broadridge office and given the flexibility to work remotely 2-3 days a week. We travel occasionally to collaborate in person or attend company or industry events.

Job Responsibilities:

  • Develop, execute, and optimize integrated paid media campaigns across paid search, paid social, programmatic, display, and select media partner channels in partnership with the Head of Paid Media and agency partners.


  • Guide cross-functional partners on campaign strategy and practical application to execution, including audience targeting, budget, bid strategy, messaging, creative formats, landing page alignment, and ongoing performance optimization.


  • Monitor, analyze, and report on campaign performance in partnership with agency teams, translating data into actionable recommendations that improve efficiency, engagement, conversion, and business impact.


  • Partner with cross-functional stakeholders to align paid media programs with broader brand, content, demand generation, and campaign objectives.


  • Support testing and experimentation across channels, audience segments, messaging, creative formats, and landing page experiences to identify opportunities for continuous improvement.


  • Help optimize campaigns against key performance indicators such as engagement, traffic quality, conversion, and other agreed-upon business outcomes.


  • Help establish and reinforce paid media best practices across campaign planning, execution, measurement, and optimization.


  • Stay informed on media trends, platform updates, targeting and measurement changes, and evolving digital marketing best practices, applying insights to campaign strategy and performance.


  • Build and share campaign insights with internal stakeholders to improve channel understanding and inform future planning, optimization, and investment decisions.


Preferred Qualifications:

  • 3-5 years of experience in paid media, digital marketing, performance marketing, or related roles within technology, financial services, or other complex B2B environments.


  • Hands-on experience planning, managing, and optimizing campaigns across multiple paid media channels, including paid search, paid social, programmatic, display, and publisher or media partner programs.


  • Strong analytical and communication skills, with the ability to interpret performance data, identify trends, present insights clearly, and make actionable optimization recommendations.


  • Experience working within cross-functional marketing teams to deliver integrated campaigns and business outcomes.


  • Familiarity with campaign planning, audience segmentation, A/B testing, budget management, conversion-focused optimization, and performance reporting.


  • Understanding of how paid media supports broader funnel goals, including audience engagement, lead generation, and conversion.


  • Ability to balance strategic thinking with hands-on execution and strong attention to detail.


  • Self-starter mindset with a willingness to test, learn, and adapt.


Compensation Range: The salary range for this position is between $90,000.00- $100,000.00.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible

Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role.

About Broadridge

Broadridge Financial Solutions, Inc. is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. With over 10,000 associates in 18 countries, Broadridge delivers the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. Broadridge is the leading provider of proxy services, handling more than 50% of the shares voted at the annual meetings of S&P 500 companies. The company also provides transaction processing services for fixed income, equity, and mutual funds, as well as technology solutions for wealth management.
Learn more about Broadridge
Size
13,704 employees
Market Cap
$15.9 billion
Industry
Net Income
$518.8 million
Founded
1962
5 Year Trend
+6.6%
Revenue
$4.6 billion
NASDAQ

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