Genworth Financial, Inc

Paid Digital Marketing Specialist

Genworth Financial, Inc • $68K — $103K *
Richmond, VA 23223In-Person
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 2-4 years of experience in paid digital marketing campaigns
  • Hands-on experience in platforms like Google Ads and Meta Ads
  • Strong knowledge of paid media metrics (CTR, CVR, CPA)
  • Analytical mindset with tools like Google Analytics or Power BI
  • Experience with A/B testing and performance optimization
  • Excellent organizational skills and attention to detail
  • Comfortable working in DTC and B2B environments

Responsibilities

  • Collaborate with the Senior Paid Digital Marketing Manager on campaign strategies
  • Execute daily management of paid marketing campaigns across various channels
  • Build and optimize campaigns within multiple platforms
  • Monitor performance metrics and provide actionable insights
  • Support A/B testing initiatives for ad creatives and strategies
  • Assist with creative development and coordinate asset needs
  • Manage affiliate relationships and optimize performance

Benefits

  • Competitive compensation and incentives
  • Comprehensive healthcare coverage
  • Multiple 401(k) savings plan options
  • Generous paid time off, including 12 paid holidays
  • Tuition reimbursement and training support
  • Wellness programs including gym reimbursement
  • Mental health and caregiver support services
Full Job Description
POSITION TITLE

Paid Digital Marketing Specialist

POSITION LOCATION

This position is available to Virginia residents as Richmond, Virginia hybrid/in-office applicants.

Hybrid schedule of both Remote and In-Office days is required. In office days are Tuesday, Wednesday and Thursday with working hours targeting our core business hours of 9am-5pm EST.

YOUR ROLE

We are seeking a Paid Digital Marketing Specialist to support and execute our paid digital marketing programs across multiple channels. This role will work in close partnership with the Senior Paid Digital Marketing Manager and will be deeply involved in the day-to-day management, optimization, and scaling of paid media campaigns.

This role is ideal for a strong executor who is detail-oriented, analytically minded, and eager to grow into greater ownership. You will help manage campaigns in-platform, support creative development, coordinate affiliate programs, and ensure smooth execution across channels while learning how high-level paid media strategy is built and scaled.

Hands-on experience executing paid media in-platform is required. This role will have meaningful ownership over execution and optimization, with pathways to increased responsibility over time.

What you will be doing
  • Collaborate closely with the Senior Paid Digital Marketing Manager to implement broader paid media strategies and campaigns.
  • Execute and manage day-to-day paid digital marketing campaigns across paid search (SEM), paid social, video, display, and retargeting channels.
  • Build, launch, and optimize campaigns within platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, MNTN, and affiliate platforms.
  • Monitor performance metrics including CTR, CVR, CPA, CAC, and ROAS; proactively surface insights and optimization opportunities.
  • Support A/B and multivariate testing initiatives for ad creative, audiences, bidding strategies, and landing pages.
  • Assist with creative development by drafting ad copy, coordinating asset needs, QA'ing creative, and partnering with Brand and Content teams.
  • Manage affiliate relationships, including onboarding, tracking performance, ensuring compliance, and optimizing partner output.
  • Assist with budget pacing and allocation to ensure campaigns stay on track to monthly and quarterly spend goals.
  • Coordinate with Analytics, Lifecycle Marketing, SEO, Product Marketing, and external partners to ensure aligned execution.
  • Maintain high standards for accuracy, compliance, and documentation across all campaigns.
  • Stay current on platform updates, paid media trends, and emerging opportunities to improve performance.
  • Other duties as assigned.


What you bring
  • 2-4 years of hands-on experience executing acquisition and brand awareness paid digital marketing campaigns.
  • Demonstrated experience managing campaigns directly in platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, or LinkedIn Ads.
  • Strong working knowledge of core paid media metrics including CTR, CVR, CPA, CAC, and ROAS.
  • Experience supporting budget management and pacing across multiple channels.
  • Analytical mindset with experience using tools such as Google Analytics, Mixpanel, Power BI, or platform-native reporting.
  • Experience supporting A/B testing and performance optimization efforts.
  • Strong copy instincts and an eye for performance-oriented creative.
  • Experience working with affiliates or third-party marketing partners is a plus.
  • Comfortable operating in both DTC and B2B environments.
  • Experience working in regulated industries (e.g., healthcare, financial services) is a plus.
  • Experience using the Impact.com affiliate platform is a plus.
  • Experience using generative AI programs like Microsoft Copilot is a plus.
  • Excellent organizational skills with strong attention to detail and follow-through.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong communication skills and comfort working cross-functionally.
  • Google Ads or other platform certifications preferred.
  • Willingness to travel locally and domestically up to 10-15%.


Additional Information

National Range: $68,900 - 103,000

Disclaimer: This role will be located in Richmond, VA. Actual compensation will vary based on geographic location, experience, skills, and other job-related factors. In addition to base salary, this role is eligible to participate in a bonus incentive plan. Incentive compensation is based on individual and company performance and is not guaranteed.

Employee Benefits & Well-Being

Genworth employees make a difference in people's lives every day. We're committed to making a difference in our employees' lives.
  • Competitive Compensation & Total Rewards Incentives
  • Comprehensive Healthcare Coverage
  • Multiple 401(k) Savings Plan Options
  • Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
  • Generous Paid Time Off - Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
  • Disability, Life, and Long Term Care Insurance
  • Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
  • Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
  • Caregiver and Mental Health Support Services

About Genworth Financial, Inc

Genworth Financial, Inc. (NYSE: GNW) is a Fortune 500 insurance holding company dedicated to helping people secure their financial lives, families, and futures. Genworth has leadership positions in offerings that assist consumers in protecting themselves, investing for the future, and planning for retirement. In addition, the company is a global leader in managing mortgage default risk. Genworth’s Global Mortgage Insurance Division works with lender partners, regulators, and policy leaders to help more people responsibly achieve and maintain the dream of homeownership. In doing so, it promotes stronger and more sustainable communities around the world. By combining its global experience in mortgage guarantees with technology and service leadership, Genworth delivers innovation to the housing marketplace.

Genworth Financial, Inc Careers

Join the dynamic team at Genworth Financial, Inc, a leader in financial security and insurance services. With a commitment to innovation, leadership, and professional excellence, Genworth offers unparalleled job opportunities that empower you to influence the future of finance.

Work You’ll Do

At Genworth Financial, Inc, you will be part of a culture that thrives on diversity, growth, and continuous learning. As a member of our team, you will help develop solutions that secure the financial lives of millions of people. Our company is at the forefront of combining financial expertise with innovative technology to deliver exceptional service and value to our customers.

Innovate and Lead

Embrace the opportunity to lead in the financial services industry with Genworth. Our leadership is always looking ahead to harness innovative strategies that enhance our competitive edge. You will work alongside top professionals to foster innovation that drives our company forward.

Career Growth and Development

Genworth Financial, Inc is deeply invested in the professional growth and development of its employees. Whether through leadership programs, diversity training, or professional networking opportunities, we ensure that our team members are equipped to rise to new challenges and expand their skills. Our robust internal training programs are designed to support your career aspirations.

Join Our Team

Explore the wide range of job opportunities at Genworth Financial, Inc—from entry-level positions to executive roles. We offer a variety of career paths in areas such as finance, risk management, customer service, and technology. Each position at Genworth is a stepping-stone to further success, whether you are just starting out or are a seasoned professional.

Internship Programs

Kickstart your career with a Genworth internship. Our internships provide invaluable workplace experience and a chance to see what it’s like to work in a global financial services company. Interns at Genworth gain hands-on experience, working on projects that matter, and learning from leaders in the industry.

Benefits and Perks

Genworth Financial, Inc values the well-being of its employees. We offer competitive benefits packages that promote health, well-being, and financial security. Our benefits are designed to support you at different stages of your life and career.

Hiring Process

Our hiring process is designed to identify and recruit the best talent. From the initial resume submission to the final interview, each step allows us to understand your skills and potential fit within our team. We value transparency and communication, ensuring that candidates have a clear understanding of our expectations and the opportunities we offer.

Stay Connected

Search open positions that match your skills and interests on our Careers page. We look for passionate, curious, creative, and solution-driven team players. Join Genworth Financial, Inc and be part of a company that values innovation, leadership, and a diverse and inclusive workplace.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Genworth Financial, Inc.

Explore Genworth Financial, Inc Jobs and Careers

Embark on a journey of growth, opportunity, and excellence. At Genworth Financial, Inc, every career is a path to success.
Learn more about Genworth Financial, Inc
Size
2,500 employees
Market Cap
$2.5 billion
Industry
Finance & Insurance
Net Income
$178 million
Founded
2004
5 Year Trend
-1.4%
Revenue
$8.6 billion
NASDAQ
GNW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at Genworth Financial, Inc

More Business Services Jobs

Find similar Paid Digital Marketing Specialist jobs:

NationwideRichmond, VA