Outside Sales Representative | B2B, Wholesale Channel

Lakeside Surfaces

$100K — $150K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3 to 5 years in B2B, wholesale, building materials, construction, or design sales
  • Experience with kitchen and bath dealers and related professionals preferred
  • Proven ability to manage territory and achieve sales goals
  • Track record in developing new business and expanding existing accounts
  • Proficiency with CRM tools and sales reporting systems

Responsibilities

  • Develop and execute a territory sales plan to exceed revenue targets
  • Manage and grow Lakeside Surfaces' wholesale presence in Southeast Michigan
  • Structured pipeline management using CRM tools
  • Identify and pursue new business opportunities within designated territory
  • Build and maintain strong relationships with key clients and decision-makers
  • Act as primary contact for wholesale clients and address concerns promptly
  • Collaborate with internal teams for a seamless customer experience

Benefits

  • Company-provided vehicle
  • 401(k) with matching contributions
  • Comprehensive health and dental insurance
  • Employee assistance program and discounts
  • Opportunities for career advancement and professional development
  • Paid time off and training programs
  • Travel reimbursement for role-related expenses
  • Life and vision insurance options
Full Job Description
We are looking for a high-performing Outside Sales Representative to join our Wholesale Sales Team and expand Lakeside Surfaces' presence throughout Southeast Michigan, with a focus on serving kitchen and bath dealers, contractors, builders, designers, and other wholesale partners in and around the Brighton market. About the Role As an Outside Sales Representative, Wholesale Channel, you will be the face of Lakeside Surfaces throughout Southeast Michigan. You will manage a defined territory, build long-term client relationships, and use a consultative sales approach to drive revenue growth. This is a high-impact role for a self-starter with experience in B2B, wholesale, building materials, construction, design, or related sales who thrives on building partnerships, uncovering opportunities, and delivering value. Key Responsibilities Sales Strategy and Territory Management • Develop and execute a territory sales plan to achieve and exceed revenue targets • Build and grow Lakeside Surfaces' wholesale presence throughout Southeast Michigan • Manage a structured pipeline using CRM tools • Identify new business opportunities with kitchen and bath dealers, contractors, builders, remodelers, and design professionals • Monitor competitor activity and market trends to refine sales approach Client Relationship Development • Build strong, trust-based relationships with owners, designers, purchasing teams, contractors, and other key decision-makers • Serve as the primary point of contact for wholesale clients, resolving concerns with professionalism and urgency • Represent Lakeside Surfaces with professionalism in the field, at client locations, and at industry events • Partner cross-functionally with internal teams to ensure a seamless customer experience from sale through installation Professional Experience • 3 to 5 years of B2B, wholesale, building materials, construction, design, or related sales experience • Background working with kitchen and bath dealers, fabricators, builders, remodelers, contractors, or interior designers highly preferred • Proven track record of managing a territory and meeting or exceeding sales goals • Experience developing new business and growing existing accounts Key Skills and Traits • Consultative and strategic sales mindset • Excellent communication, relationship-building, and presentation skills • Customer-focused, empathetic, and solutions-oriented approach • Self-motivated, resilient, and results-driven • Comfortable working independently in the field while staying connected to the broader team • Proficiency with CRM systems and sales reporting tools Work Environment Requirements • Ability to travel throughout Southeast Michigan, including Brighton and surrounding markets • Occasional travel to other Lakeside Surfaces locations or customer sites may be required • Clean driving record • In-person, field-based role What We Offer • OTE of $100,000 to $150,000 annually • Company-provided vehicle • 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Employee discount • Health insurance • Life insurance • Opportunities for advancement • Paid time off • Paid training • Professional development assistance • Travel reimbursement • Vision insurance Job Type: Full-time Work Location: In person, field-based role serving Southeast Michigan from the Brighton, MI area

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