Overview:

Local to Cary, NC or Bridgewater, NJ, Manhattan, NY Only!

Role Overview

The Tech Lead combines strategic and technical leadership to:

Architect and implement AJO solutions with agency or internal delivery teams.

Align marketing use cases with journey logic, segmentation, and activation workflows.

Ensure compliance with GDPR/CCPA and consent management requirements Key Responsibilities Solution Architecture & Implementation: Lead AJO solution design, integration with Adobe Experience Platform (AEP) and Real-Time CDP, and platform configuration (offers, decisioning rules, triggers, journeys)

Data & Schema Design: Define XDM schemas, identity stitching, real-time event models, and customer attributes.

Integration & Optimization: Partner with Data Engineering to optimize Snowflake or similar cloud data warehouses for AJO activation.

Journey Orchestration: Upgrade and scale customer journeys for better personalization; validate data flows and integration processes.

Cross-Functional Collaboration: Work with Email Ops, Marketing Ops, Martech, CRM, Legal, and Brand teams.

Documentation: Create platform configuration docs, use case mappings, and QA plans

Required Qualifications

Experience: 8-10+ years in marketing technology or digital implementation

AJO Expertise: Hands-on implementation, orchestration, segmentation, and activation in production environments.

Certifications: AJO Architect, AEP Business Practitioner, Adobe Target.

Technical Skills: Strong understanding of journey architecture, real-time personalization, JSON payloads, APIs, and event instrumentation.

Data Platforms: Experience with Snowflake or similar cloud data warehouses.

Compliance: Familiarity with GDPR/CCPA and consent management.

Soft Skills: Excellent collaboration, documentation, and problem-solving abilities

Skills:

AJO,Adobe Journey Optimizer