About the opportunity

As our Growth Lead, you'll own the full surface area of how Pallet acquires and grows - outbound, website conversion, SEO, paid, affiliates, and entirely new acquisition models. You'll work directly out of the Office of the CEO alongside Jeff, partnering closely with marketing, engineering, product, and sales to turn open-ended distribution problems into a repeatable, compounding growth engine. This is a high-ownership, full-stack seat where what you ship this quarter visibly changes the company's trajectory.

Why this role is different

• One of the first dedicated growth hires at Pallet, with a direct line to the Office of the CEO
• Full-stack ownership across every channel - not one narrow lane - with the autonomy to figure out open-ended problems
• You build the growth engine itself (tracking, experiment systems, scalable channels) - infrastructure that outlasts you. For technical candidates, that means building your own tooling instead of waiting in an engineering queue
• Surround yourself with top-tier talent and fast-track your career toward leading a growth team

How you will make an impact

• Drive growth strategy: develop, execute, and iterate on strategies spanning automated outbound, website conversion, SEO, paid marketing, affiliates, and more
• Own key business goals: take ownership of core growth metrics and build the end-to-end tracking and attribution to prove your impact
• Run growth experiments: design, execute, and analyze a high volume of experiments from hypothesis to conclusion - with resilience, rigor, and speed
• Scale what works: once an experiment validates a channel, operationalize it into a repeatable, automated, durable engine that produces predictable growth - not a one-off hack that spikes and decays
• Lead cross-functional projects: partner with engineering, product, sales, and operations to lead the projects most critical to Pallet's growth
• Solve abstract problems: tackle open-ended distribution challenges, from expanding our total addressable market to exploring entirely new acquisition models

Preferred experience

• 2-4 years in a growth function, with a track record of owning outcomes (not just work streams)
• Comfort with GTM execution tooling - HubSpot, Unify, Clay, or similar
• A bias for action and genuine urgency - you ship scrappy versions to learn fast and treat speed as a default, not a heroic exception
• Highly creative and outcome-driven, and unafraid of failure - you treat ninety-nine failed experiments as the price of the hundredth
• Bonus: programming/technical ability to build your own tooling
• Comfortable operating at high intensity (50-60 hour weeks) in a fast-moving, in-office environment

Interview Process

• Chat with Grace Turner - Head of Talent - 30 mins
• Chat with Jeff Zhao - Head of Deployments - 30-45 mins
• Proficiency Assessment - live case interview (~45 mins)
• Final Interview - 3-4 hours (culture interviews + a build-the-pipeline case study)
• Brief Background Check and Reference Check

We move fast, and we'll keep you informed at every stage of the process.

Compensation

The estimated salary range for this role is $160,000-$200,000, depending on experience and skill set. In addition to base salary, we offer competitive equity, benefits, and opportunities for growth. Final compensation will be determined based on a combination of factors, including experience, qualifications, and location.

Location: This role is an in-office role in our San Francisco office (5 mins walk from Montgomery BART Station) OR New York City (in Soho). You can choose which office you'd like to work in.

Our Benefits

We invest in our people the same way we invest in our product: seriously.

• Health, Vision, and Dental benefits
• Flexible PTO
• + Life Insurance and Accidental Insurance
• ♥ Short-Term Disability Coverage
• Generous salary and equity for all staff
• 401k option; helping you save for the future
• Yearly learning and development stipend
• Commuter benefits for Bay Area employees
• Uber ride stipend if you ever have to work late in the office
• Remote office home stipend to get you comfy in your space
• Daily catered lunches provided
• Onboarding trip to San Francisco HQ if you work remotely
• Monthly happy hours
• Annual Company Offsites; our last one was in Palm Springs CA

Workplace Policy

We are an in-person company. Our offices in San Francisco and New York City are where ideas get built, decisions get made, and the team gets stronger. We have invested in making them genuinely great places to spend your day, with catered lunches, monthly happy hours, and people who care about the work and each other.

Most of our team works in office five days a week. For select roles, we hire remotely across the U.S. Remote employees come to San Francisco for their first week to onboard and meet the team, and we cover the full trip. Most remote employees visit once a year after that, with all travel, lodging, and meals on us.

Every role is different. Travel expectations are always shared upfront in the job description and confirmed in your first call with us. No surprises.