Qualifications
Responsibilities
Benefits
Job Title
NPI Launch ManagerPosition Overview
The NPI Launch Manager is a cross-functional project leader responsible for driving the successful execution of New Product Introductions (NPIs) for their assigned brand(s) within the four-brand portfolio — Shaw Floors, Philadelphia Commercial, Coretec, and Anderson Tuftex. Serving as the single point of contact (SPOC) for all things NPI within their brand(s), the Launch Manager works directly with project managers on the New Product Development (NPD) process to ensure that all launch activities are clearly defined, accepted by responsible teams, and executed on time and within scope. Acting as the central coordinator for their brand(s), the Launch Manager manages timelines, mitigates risks, and ensures alignment across teams. Reporting to the NPI Launch Senior Manager, the role adopts and implements project management best practices as defined by the PMO.This position works out of our Dalton, GA office and reports to the office a minimum of three days/week.
Key Responsibilities
1. Launch Planning & Execution
Lead end-to-end project management for all NPI and marketing launches for assigned brand(s).
Ensure projects are clearly defined, scoped, and accepted by responsible teams.
Develop and maintain integrated launch timelines across departments.
2. NPI Single Point of Contact (SPOC) & NPD Collaboration
Serve as the single point of contact (SPOC) for all things NPI for the assigned brand(s).
Work directly with project managers to drive and support the New Product Development (NPD) process.
Represent the assigned brand(s) in the monthly NPI checkpoint reviews led by the NPI Launch Senior Manager.
Ensure NPD milestones, inputs, and cross-team handoffs are met on schedule.
3. Risk Management & Problem Solving
Initiate and lead cross-functional meetings to evaluate risks to launch timelines.
Clarify problems to be solved and document and recommend actionable solutions.
Maintain a risk register and ensure mitigation plans are in place and tracked.
4. Communication & Alignment
Responsible for announcements and uploading NPI content to Showpad.
Provide regular updates to stakeholders on progress, risks, and changes.
Clarify needs for alignment between product, marketing, and other supporting teams.
5. Milestone Reviews & Post-Launch Evaluation
Conduct regular milestone reviews to assess progress and adjust plans as needed.
Facilitate post-launch evaluations to capture lessons learned and areas for improvement.
Document and share findings to inform future launches and improve processes.
6. Process Adoption & Continuous Improvement
Drive adoption of the standardized NPI process across all relevant teams.
Utilize AI tools and insights to identify efficiencies, streamline workflows, and support continuous process improvement.
Ensure consistent use of PMO-defined templates and documentation standards.
Champion the use of Workfront for project planning, task tracking, and reporting.
(Only applicable for Carpet) Enter and maintain product specification data.
Ensure accuracy from EBX to PDMS, Website, Salesforce.com, ShawNow, etc., for all Channels and Categories.
7. Stakeholder Collaboration
Work with product and marketing directors to align priorities and resource allocation.
Facilitate cross-functional collaboration and ensure clarity of roles and responsibilities.
Support executive reporting with clear, concise project documentation.
Requirements:
3+ years of experience in project/launch management, product marketing, or a related field.
Strong organizational and cross-functional coordination skills; able to manage multiple concurrent launches.
Working knowledge of project management best practices; experience with Workfront (or similar) preferred.
Excellent written and verbal communication skills.
Bachelor’s degree in Marketing, Business, or a related field [or equivalent experience].
Competencies:
Influence Others
Build Trusting Relationships
Demonstrate Good Judgement
Shaw benefits include:
Medical, dental, and vision insurance
Life insurance and disability coverage
Tuition reimbursement
Employee assistance program
Health savings account
Paid Time Off
Parental Leave
401K and Retirement Plans
Product discounts for employees
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#ShawIND
Work Shift
8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AMAbout Shaw Industries, Inc
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