The National Sales Manager will lead and scale wholesale and strategic sales efforts across the U.S. for a growing apparel and headwear brand. This role is responsible for driving revenue growth, managing key accounts, developing sales strategies, and leading a network of internal and external sales resources. The ideal candidate brings deep experience in the apparel industry, strong relationships across key channels, and a proven ability to execute at both a strategic and tactical level.
- Full Time
- Remote - US Based
What You'll be DoingSales Strategy & Execution- Develop and execute a national go-to-market sales strategy to achieve revenue and margin targets
- Identify and prioritize growth opportunities across channels (specialty retail, big box, e-commerce, distilleries, wineries, lifestyle accounts, etc.)
- Establish annual sales plans, forecasts, and KPIs
Account Management & Business Development- Build and maintain relationships with key national and regional accounts
- Negotiate pricing, terms, and promotional strategies with major customers
- Identify, prospect, and onboard new accounts aligned with brand positioning
Channel Leadership- Oversee multiple sales channels including wholesale, distributor/rep groups, and strategic partnerships
- Optimize go-to-market strategies by channel, ensuring consistency in brand presentation and product assortment
Team Leadership & Management- Lead, coach, and develop internal sales team members and independent rep agencies
- Set clear performance expectations and hold team accountable to targets
- Partner with HR and leadership on hiring, onboarding, and performance management
Cross-Functional Collaboration- Work closely with marketing, product, and operations teams to align on product launches, inventory planning, and promotional initiatives
- Provide market feedback to inform product development and merchandising strategies
Forecasting & Reporting- Own sales forecasting, pipeline management, and reporting cadence
- Analyze sales performance, customer trends, and market data to drive decision-making
What We Need- 7-10+ years of sales experience in apparel, headwear, or related consumer goods
- Proven track record of achieving or exceeding national sales targets
- Strong network of relationships within key retail channels
- Experience managing independent sales reps and/or agencies
- Excellent negotiation, communication, and presentation skills
- Highly analytical with experience in forecasting and sales planning
- Ability to travel as needed (30-50%)
Preferred Experience- Background in premium or lifestyle apparel brands
- Experience in golf, outdoor, or specialty retail channels
- Familiarity with ERP/CRM systems and sales analytics tools
Key Competencies- Strategic thinking with strong execution focus
- Leadership and team development
- Relationship-building and influence
- Results-driven with a growth mindset
- Strong business acumen and financial understanding
Compensation & Benefits- Competitive base salary + performance-based bonus
- 401(k) with company match
- Health care (medical, dental, vision)
- Employee Assistance Program
- PTO (vacation, personal days, and 9 company holidays)
- Opportunities for continuing education and professional growth
- Employee product discounts
- Free hats
- Travel and expense reimbursement
Key Competencies (Lominger)- Drive for Results - Consistently delivers on revenue targets and pushes self and team to exceed goals
- Strategic Agility - Sees ahead clearly, anticipates future consequences, and develops effective strategies
- Customer Focus - Builds strong customer relationships and delivers customer-centric solutions
- Managing and Measuring Work - Establishes clear goals, monitors progress, and drives accountability across teams and reps
- Negotiating - Effectively settles differences and secures favorable outcomes with key accounts and partners
- Building Effective Teams - Creates strong, cohesive teams and fosters collaboration across internal and external stakeholders
To apply, please click apply or reach out to [redacted] email for any additional information! We look forward to meeting with you.
