National Account Manager - Kroger

Black Rifle Coffee Company

$80K — $110K *
US-AnywhereRemote in Ohio, US
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Direct sales experience with Kroger, including both headquarters and division levels.
  • 5+ years in sales or account management in Consumer Packaged Goods.
  • Bachelor's degree in Business or Marketing, or equivalent experience.
  • Proven success in developing Joint Business Plans and achieving sales growth.
  • Familiarity with syndicated data platforms like Nielsen or SPINS.
  • Experience in negotiating business agreements and promotional plans.
  • Strong analytical skills with proficiency in Excel.

Responsibilities

  • Own and develop strategic growth plans for Kroger aligned with the company's objectives.
  • Execute Joint Business Plans to drive profitable growth and market share.
  • Identify opportunities for shelf placement, promotions, and new product distribution.
  • Build strong relationships with Kroger decision-makers and stakeholders.
  • Lead meetings and reviews to drive business discussions and planning.
  • Deliver on annual revenue and market share targets, monitoring for risks and opportunities.
  • Collaborate with cross-functional teams to implement customer initiatives.

Benefits

  • Remote work flexibility with occasional travel up to 30%.
  • Opportunity to work in a fast-paced entrepreneurial environment.
  • Engage with key stakeholders in a significant CPG account.
  • Gain insights into category growth through collaboration with various teams.
Full Job Description

Job Summary

The National Account Manager – Kroger is responsible for developing and executing the strategic business plan for Black Rifle Coffee Company's Kroger business. This role will drive profitable sales growth, distribution expansion, merchandising execution, and market share across Kroger while serving as the primary relationship owner for key customer stakeholders.

Working cross-functionally with Category Management, Trade Marketing, Supply Chain, Finance, Demand Planning, and Marketing, this individual will develop and execute Joint Business Plans that support both BRCC's strategic objectives and Kroger's category growth initiatives. Success in this role requires strong customer relationships, analytical thinking, commercial acumen, and the ability to thrive in a fast-paced, entrepreneurial environment.

Job Details

This position requires candidates residing in either Cincinnati or Columbus, OH & surrounding areas.

Leadership and Functional Responsibilities:

Account Strategy & Business Development

  • Own the Kroger business and develop annual and long-term strategic growth plans aligned with BRCC objectives. 

  • Develop and execute Joint Business Plans (JBPs) that drive profitable growth, distribution gains, merchandising opportunities, and market share expansion. 

  • Identify opportunities to grow assortment, shelf placement, promotions, and new product distribution. 

  • Build BRCC's position as a trusted category growth partner within Kroger. 

Customer Relationship Management 

  • Develop and maintain strong relationships with Kroger buyers, category managers, merchandising teams, and key decision-makers. 

  • Lead customer meetings, business reviews, line reviews, and annual planning discussions. 

  • Influence customer strategies through data-driven insights, category trends, and consumer recommendations. 

  • Serve as the primary point of contact for all Kroger-related business activities. 

Sales Performance & Execution 

  • Deliver annual revenue, gross margin, distribution, and market share objectives.  

  • Monitor business performance and proactively identify risks and opportunities.  

  • Develop action plans to close performance gaps and accelerate growth.  

  • Partner with broker teams to ensure best-in-class retail execution.  

 

Forecasting & Financial Management 

  • Partner with Demand Planning to develop accurate sales forecasts and inventory plans. 

  • Monitor customer forecasts and replenishment trends to support product availability.  

  • Manage trade spending and promotional investments to maximize ROI.  

  • Analyze customer P&Ls and identify opportunities to improve profitability.  

 

Cross-Functional Leadership 

  • Collaborate with Trade Marketing, Category Management, Marketing, Supply Chain, Finance, Product, and Customer Service to execute customer initiatives.  

  • Provide customer insights that influence product innovation, promotional planning, and go-to-market strategies.  

  • Communicate business performance, customer feedback, and growth opportunities to leadership.

Education and Skill Requirements 

Required 

  • Direct experience selling into Kroger, including headquarters and division-level execution.  

  • 5+ years of progressive sales or account management experience within the Consumer Packaged Goods (CPG) industry.    

  • Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.  

  • Proven success developing Joint Business Plans (JBPs) and delivering profitable sales growth.  

  • Knowledge of syndicated data platforms (84.51, Circana/IRI, Nielsen, SPINS, or Numerator). 

  • Experience negotiating customer agreements, promotions, and annual business plans.  

  • Strong understanding of customer P&Ls, trade spending, and financial management.  

  • Experience collaborating with cross-functional teams in a fast-paced environment.  

  • Strong analytical skills with proficiency in Excel and business reporting tools.  

  • Excellent communication, presentation, and relationship management skills.  

 

Preferred 

  • Experience within coffee, beverage, food, or other CPG categories.   

  • Experience working with broker partners.  

  • Familiarity with specialty wholesalers such as KeHE and UNFI.  

  • Experience supporting omnichannel retail strategies. 

Position Type/Expected Hours of Work/Physical Requirements 

  • Position based remotely and must have the ability to travel up to 30%.  

  • This is a full-time position and may require long hours and may require weekend and nights work per events 

  • While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment 

  • Specific vision abilities required by this job include close vision requirements due to computer work 

  • Light to moderate lifting is required 

  • Regular, predictable attendance is required; including quarter-driven hours as business demands dictate 

  • Moderate noise (i.e. business office with computers, phone, and printers, light traffic) 

  • Ability to work in a confined area 

  • Ability to sit at a computer terminal for an extended period of time 

 

Other Duties  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

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