The
MSP Partner Marketing Manager drives growth within our existing MSP partner base by pulling key marketing levers, including lifecycle campaigns, adoption programs, enablement content, and value-based messaging. This role supports expansion and retention by partnering closely with Expansion and Customer Success teams to execute coordinated, marketing-led strategies.
This is a hands-on, individual contributor role for a marketer who is highly organized, detail-oriented, and comfortable managing programs from planning through execution.
What You'll Do- Plan and execute MSP-focused expansion campaigns to drive product adoption, upsell/cross-sell, and long-term partner growth across our base.
- Build and manage email nurture programs for MSP partners across different stages of the lifecycle.
- Lead MSP-exclusive initiatives such as webinars, campaigns, and value-driven programs in collaboration with Product Marketing and Content Marketing.
- Collaborate with Product Marketing to develop and distribute MSP-facing sales and marketing resources that support partner growth.
- Work closely with Account Management and Client Success teams to align marketing programs with MSP partner needs and lifecycle milestones.
- Support communications to MSP partners related to product updates, programs, and key initiatives.
- Partner with our RevOps team to execute campaigns using HubSpot and track performance, identifying insights and opportunities for optimization.
- Manage multiple projects and timelines to ensure accurate and timely execution.
- Report on program performance and provide actionable recommendations to improve engagement, adoption, and partner success.
What We're Looking For- 5+ years of B2B marketing experience, with direct experience marketing to MSPs required.
- Hands-on experience with HubSpot and Salesforce CRM marketing and sales automation platforms.
- Proven success building and executing lifecycle or expansion-focused marketing programs within an existing partner base.
- Strong copywriting skills for email, communications, and MSP-facing enablement materials.
- Highly detail-oriented with excellent project management skills.
- Understanding of the MSP partner lifecycle dynamics and how to support adoption, growth, and retention.
- Collaborative working style with experience partnering cross-functionally with Account Management, Customer Support, and other marketing teams.
- Data-driven mindset with experience measuring program performance and optimizing for results.
- Excellent written and verbal communication skills.
- Experience in cybersecurity or related technology markets is a strong plus.
Why You'll Love This Role- Drive programs that directly impact product adoption and utilization, expansion, and long-term MSP partner value.
- Play a key role in shaping how Blackpoint Cyber grows and strengthens MSP partner relationships.
- Work cross-functionally with customer-facing teams and marketing leaders in a collaborative environment.
- Fully remote role with autonomy and meaningful ownership.
KPIs / Success Measures- Engagement and performance of MSP partner expansion and lifecycle campaigns.
- Adoption and utilization of MSP-facing enablement resources.
- Effectiveness of expansion-focused campaigns supporting MSP partner growth.
- Alignment and execution of initiatives with Account Management and Partner Success teams.
- Program insights and optimizations that improve MSP partner engagement and growth over time.
For eligible employees in the US, Blackpoint offers competitive Health, Vision, Dental, and Life Insurance plans, a robust 401k plan, Discretionary Time Off, and other minor perks.
