Mid-Market Account Executive (New Logo Core Franchising)

FranConnect, LLC

$80K — $120K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of B2B SaaS selling experience with proven quota attainment
  • Experience selling complex, multi-modular software solutions
  • Strong prospecting skills with a proactive outreach mentality
  • Comfortable leading conversations and selling value
  • Competitive nature with a drive to exceed targets
  • Entrepreneurial spirit and willingness to innovate
  • Knowledge and enthusiasm for AI technology
  • Consultative sales experience with familiarity in various methodologies
  • Degree or equivalent experience.

Responsibilities

  • Own the full sales cycle from prospecting to closing deals
  • Build and maintain a robust pipeline in assigned territory
  • Conduct discovery meetings and product demos
  • Develop strategies for customer cultivation
  • Understand product offerings and pricing to effectively sell
  • Liaise between customers and internal stakeholders
  • Attend industry events to enhance customer engagement
  • Maintain accurate records in Salesforce for forecasting and organization
  • Foster strong relationships throughout the buying cycle
  • Participate in team meetings and projects as necessary.

Benefits

  • Flexible work environment
  • Opportunities for professional development
  • Dynamic team culture
  • Access to cutting-edge technology
  • Participation in industry events and networking opportunities.
Full Job Description
* This is a pipeline requisition. While there may not be an immediate opening, we are continuously accepting applications for future opportunities.

Overview of the Role

Are you an unstoppable prospector with a fire to win and the drive to outwork the competition? We're looking for a new logo Account Executive who thrives in the hunt - someone eager, gritty, and relentlessly focused on opening doors and closing deals. In this role, you will own a defined territory aligned to a specific franchise vertical, partnering with mid-market franchise brands (75 to 399 locations) within that space. Your book of business will include a TAM of approximately 90 to 190 accounts, enabling you to drive focus, build deep expertise, and maximize impact within the assigned vertical.

You'll engage founders, C-suite leaders, and franchise development executives, positioning FranConnect as a trusted partner to help future-proof operations and accelerate growth. Success in this role requires a balance of strategic thinking and disciplined execution, with the ability to educate prospects on the value of an integrated, AI-first SaaS solution that delivers measurable business outcomes.

If you bring a winner's mentality, love building pipeline from the ground up, and are energized by proving what's possible month after month, this is your opportunity to join an industry leader and make a meaningful impact.

Primary Responsibilities
  • Own the full sales cycle from outbound prospecting to deal closure, achieving monthly, quarterly, and annual revenue targets.
  • Work assigned territory to build robust pipeline to achieve quota. This requires prospecting and outreach to potential new business.
  • Conduct effective discovery meetings and product demos to understand customer requirements and pain points and translate them into compelling solutions that create value for the customer.
  • Learn how to develop and execute customer cultivation strategies for target territory.
  • Gain understanding of full product stack, pricing packages, and go-to-market strategy to sell to customer base.
  • Act as a corporate sales liaison between customers and other internal stakeholders across the business.
  • Attend trade shows, conferences, and other industry events to get in front of the customer base and to grow your understanding of the franchising industry and what our customers need.
  • Maintain accurate and clean SalesForce hygiene to ensure proper forecasting, organize prospecting activities and keep track of sales tasks and milestones.
  • Develop and maintain strong customer business relationships throughout the entire buying cycle.
  • Attend all daily, weekly, and/or monthly sales meetings as applicable.
  • Participate in any other departmental or cross-departmental projects or assignments as needed.


Requirements

* This is a pipeline requisition. While there may not be an immediate opening, we are continuously accepting applications for future opportunities.

What we are looking for (minimum qualifications)

If you have a "do what it takes" to get the job done attitude and can answer "yes" to all of the below qualifications, we want to meet you!
  • 4+ years of B2B SaaS selling experience REQUIRED - please do not apply if you have not successfully achieved quota targets in a SaaS environment. Your resume should include quota attainment data, and you must be able to speak to your sales quota achievement during the interview process.
  • You have experience selling a complex multi-modular "source of truth" software product.
  • A heavy prospector who thrives in outreach-driven roles and isn't afraid to build your own leads - you are responsible for your quota, and may receive inbound leads through marketing efforts, but your mindset is you are responsible for your pipeline.
  • Comfortable owning a room, driving the conversation, listening to the customer, and selling value, not just software.
  • Competitive, hungry, and motivated by hitting (and beating) your goals.
  • Has an entrepreneurial spirit.
  • You are excited about AI and are comfortable using it and talking about it.
  • Experience with consultative sales approach and can speak to sales methodologies used in past roles.
  • Goal-oriented and problem-solving abilities.
  • Undergraduate degree required, or equivalent in experience.


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