Royal Caribbean Group

Mgr, Marketing Automation

Royal Caribbean Group • $80K — $110K *
Miami, FL 33186In-Person
Consumer Technology
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in marketing automation or CRM operations required.
  • Proficiency in Salesforce Marketing Cloud (SFMC) essential, especially with Journey Builder and Automation Studio.
  • Experience with Databricks or similar data platforms necessary for data manipulation.
  • Strong skills in AMPscript and SQL required for content personalization.
  • Familiarity with SFMC-to-CRM integrations and basic data pipelines is advantageous.
  • Ability to work cross-functionally with technical teams and stakeholders is important.
  • Detail-oriented with a strong sense of accountability and ownership.

Responsibilities

  • Build and optimize triggered and lifecycle journeys in SFMC Journey Builder.
  • Create and maintain audience segments using SQL-based queries and data extensions.
  • Write and maintain AMPscript for personalized content and dynamic messaging.
  • Troubleshoot data flows between SFMC, Salesforce CRM, and Databricks.
  • Uphold quality assurance and deployment best practices in marketing automation processes.

Benefits

  • Opportunity to work with a global marketing team in a dynamic environment.
  • Hands-on experience with cutting-edge CRM technologies and data platforms.
  • Cross-department collaboration with technical and marketing teams.
  • Potential for professional growth within the cruise industry.
Full Job Description
Royal Caribbean Group's Marketing Global Team has an exciting career opportunity for a full time Manager, Marketing Automation reporting to the Senior Manager, CRM Marketing.

This position will be working onsite from Miami.

Position Summary:

We're hiring a Marketing Automation Manager to own the technical execution of our CRM automation program in Salesforce Marketing Cloud (SFMC). This is a hands-on, execution-focused role for someone who thrives working in a complex data environment, and takes pride in getting things right. You will report to the Senior Manager, CRM Marketing and work in close alignment with our corporate data team.

Essential Duties and Responsibilities:

  • Journey Builder & Lifecycle Automation: Build, manage, and optimize triggered and lifecycle journeys in SFMC Journey Builder; own entry logic, decision splits, wait steps, and exit conditions; audit active journeys for performance, data accuracy, and deliverability on an ongoing basis.
  • Audience Segmentation & Data Work: Build and maintain audience segments using data extensions and SQL-based queries; work within Databricks to access, explore, and operationalize data for CRM use cases; partner with the corporate data team to align on data structures, naming conventions, and segment logic while maintaining CRM program needs.
  • AMPscript & Dynamic Content: Write and maintain AMPscript for personalization, conditional content, and data lookups; apply dynamic logic across templates to support segmented messaging at scale. Data Flows & Integrations
  • Maintain and troubleshoot data flows between SFMC, Salesforce CRM, and Databricks; flag data issues proactively and document integration architecture and dependencies.
  • Execution Standards: Uphold QA, testing, and deployment best practices; maintain accurate documentation; surface risks and blockers to the Senior Manager promptly.


Qualifications, Knowledge and Skills:
  • 3-5 years of experience in marketing automation, CRM operations, or email technology with a strong record of production-grade execution.
  • Proficiency in Salesforce Marketing Cloud (SFMC) required, hands-on experience with Journey Builder, Automation Studio, Content Builder, and data extensions.
  • Experience working in Databricks or a comparable data platform required; must be comfortable navigating large datasets, writing SQL queries, and building audience segments without dedicated data engineering support.
  • Strong AMPscript and SQL skills; able to build and troubleshoot dynamic content and data logic independently.
  • Experience with SFMC-to-CRM integrations and data pipeline basics; familiarity with Salesforce CRM a plus.
  • Able to work cross-functionally with technical and data teams, align on shared processes, and advocate for CRM needs.
  • Detail-oriented and accountable; takes ownership of accuracy, documentation, and on-time delivery.
  • Contributes to program KPIs through automation reliability, data accuracy, segmentation quality, and journey performance.
  • Marketing Automation Specialists, CRM Engineers, Email Developers, Salesforce Marketing Cloud Administrators, Marketing Technology Analysts.


We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

About Royal Caribbean Group

Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world. The company provides celebrity cruises and silversea cruises. Royal Caribbean Group was established in 1968 in Miami, Florida.

Royal Caribbean Group Careers

There has never been a more exciting time to explore job opportunities with Royal Caribbean Group, a leader in the global cruise industry known for innovation and excellence.

Work You’ll Do

Join Royal Caribbean Group's dynamic team to help redefine the travel experience for millions of guests worldwide. The company's commitment to growth and leadership in the cruise industry offers a unique platform for professionals to advance their careers. Transform the future of travel with Royal Caribbean Group, where diversity, innovation, and a passion for service converge to create extraordinary vacation experiences. Lead in a market where skills in technology, customer service, and operational excellence are prized. Royal Caribbean Group stands at the forefront of the travel industry, offering team members unparalleled opportunities for career advancement. Work alongside a global team of professionals dedicated to pioneering new paths in the cruise sector. Royal Caribbean Group fosters a culture of innovation and leadership, making it an ideal workplace for those aiming to make a significant impact.

Royal Caribbean Group Professional Pathways

The team is actively building a robust professional network, inviting individuals to master their career journey in the vibrant world of cruise travel.

Do Innovative Work

Engage with a diverse team at Royal Caribbean Group—professionals dedicated to reshaping the future of travel through continuous innovation and a deep understanding of the global travel market.

Drive Innovation and Leadership

Deliver targeted solutions and exceptional guest experiences by leveraging deep industry knowledge and a commitment to innovation that’s second to none.

Be Part of a Great Team

Join a workforce that thrives on collaboration and diversity. Royal Caribbean Group offers a variety of job opportunities that harness the capabilities of its expansive global network.

Future-proof Your Career

Royal Caribbean Group provides a wealth of opportunities for personal and professional development, supported by comprehensive training programs and a commitment to promoting from within.

Explore

Discover how Royal Caribbean Group is leading the way in employee satisfaction and guest service, setting new standards in the cruise industry.

The Royal Caribbean Group Advantage

With a focus on diversity, leadership, and professional growth, Royal Caribbean Group helps team members navigate their careers in an ever-evolving industry. The company's global scale and commitment to innovation offer unmatched opportunities for career advancement.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Royal Caribbean Group looks for passionate, curious, creative, and solution-driven team players. SEARCH ROYAL CARIBBEAN JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the professionals who work at Royal Caribbean Group.

READ CAREERS BLOG

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Learn more about Royal Caribbean Group
Size
10,001 employees
Industry
Hospitality & Recreation
* Ladders Estimates

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