Meta Media Buyer

Brello Health

$100K — $120K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Proven experience managing at least $1 million per month in Meta ad spend
  • Ability to scale Meta campaigns profitably
  • Case studies showcasing results at required spending level
  • Advanced knowledge of Meta Ads Manager
  • Strong analytical skills and problem-solving abilities
  • Excellent organization and communication skills

Responsibilities

  • Manage and optimize Meta advertising campaigns across Facebook and Instagram
  • Oversee monthly advertising budgets of $1 million or more
  • Scale campaigns to meet profitability and performance targets
  • Conduct continuous testing on creative, audience, and placements
  • Analyze performance using key metrics like ROAS and CPA
  • Identify trends and risks that could affect campaign performance
  • Collaborate with creative teams to develop impactful advertising concepts

Benefits

  • Flexible work environment
  • Opportunity to work with large advertising budgets
  • Collaborative team culture
  • Continuous learning in advertising best practices
  • Impact on high-level marketing strategies
Full Job Description
Job Summary

We are looking for a highly experienced, performance-driven Meta Media Buyer to manage and scale large advertising budgets profitably.

The ideal candidate has personally managed at least $1 million per month in Meta ad spend and can provide case studies demonstrating profitable results at that level. This is a hands-on role for someone who understands how to develop, test, optimize, and scale campaigns-not simply oversee an agency or outside team.

Key Responsibilities

  • Manage and optimize Meta advertising campaigns across Facebook and Instagram
  • Oversee monthly advertising budgets of $1 million or more
  • Scale campaigns while protecting profitability and performance targets
  • Develop campaign structures aligned with acquisition and revenue goals
  • Conduct continuous creative, audience, offer, placement, and landing-page testing
  • Analyze performance using metrics such as ROAS, MER, CPA, CAC, LTV, CVR, and contribution margin
  • Identify performance trends, opportunities, and risks before they materially affect results
  • Collaborate with creative teams to develop high-performing concepts, hooks, messaging, and formats
  • Translate campaign data into clear creative briefs and testing priorities
  • Monitor attribution and tracking to ensure accurate performance reporting
  • Prepare regular reports with insights, conclusions, and specific recommendations
  • Stay current with Meta platform updates, advertising policies, and media-buying best practices


What We Require

  • Proven experience personally managing at least $1 million per month in Meta ad spend
  • Demonstrated ability to scale Meta campaigns profitably
  • Case studies showing results at the required spending level
  • Advanced knowledge of Meta Ads Manager
  • Strong understanding of campaign structure, bidding, attribution, audience strategy, and creative testing
  • Experience managing direct-response or performance-marketing campaigns
  • Strong analytical and problem-solving abilities
  • Ability to make informed decisions quickly in a high-spend environment
  • Excellent organization, communication, and reporting skills


Preferred Requirement

  • Experience in e-commerce, lead generation, or another high-volume acquisition business
  • Experience with YouTube, Vibe.co, or Amazon advertising
  • Familiarity with GA4, Shopify, Triple Whale, Northbeam, Hyros, or similar analytics platforms
  • Experience working closely with creative strategists, designers, video editors, and copywriters
  • Knowledge of landing-page optimization and conversion-rate optimization


Application Requirements

Applicants must provide case studies that include:

  • Business or industry
  • Campaign objective
  • Monthly Meta ad spend
  • Campaign duration
  • Starting performance
  • Final performance
  • ROAS, MER, CPA, CAC, contribution margin, or other profitability metrics
  • Strategies and optimizations implemented
  • Applicant's specific role and responsibilities
  • Supporting screenshots or other verifiable evidence, with confidential information removed if necessary


Applications without case studies demonstrating the profitable management of at least $1 million per month in Meta ad spend will not be considered.

Brello does not provide employment visa sponsorship now or in the future. Applicants must be legally authorized to work in the United States without the need for current or future sponsorship.

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