Job DescriptionThe Media Planning Manager will create paid media plans to support specific properties within the Caesars Entertainment national portfolio.
The Media Manager will be responsible for the planning and execution of traditional and digital media to support Caesars Entertainment brick and mortor properties. The role will be responsible for developing omni-channel media strategies including Paid Social, Programmatic Display, Out-of-Home, Video (Linear TV/CTV/OTT), Audio (Terrestrial Radio and Streaming Audio), and Sponsorships within the Caesars Entertainment portfolio.
The role will also take lead in measuring the performance of these efforts both in terms of brand and performance marketing KPIs and communicating those performance metrics to the property marketing teams.
Key collaborative partners will include various property marketing teams, enterprise analytics, in-house and external creative agencies, and other key stakeholders as well as agency partners and other third parties.
Responsibilities- Produce strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars' marketing assets.
- Work with assigned property marketing teams and regional marketing leaders to develop and deliver plans that meet core business KPIs for assigned Caesars Entertainment brick and mortar casinos.
- Use third-party resources to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
- Manage and implement approved media plans, ensuring all deadlines are met across all media disciplines.
- Partner with the internal creative agency to define specs and ensure timely delivery of all creative to media vendors.
- Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulatory guidelines across the different markets that Caesars Entertainment operates in.
- Build presentation materials, complete appropriate tracking spreadsheets, deliverables grids (specs/timelines), media plan flowcharts, and enter data in relevant systems as required.
- Manage a supporting media planner in all day-to-day activities across assigned properties.
- Provide weekly and quarterly reports to management on all active/pending campaigns.
- Ensure planner is adhering to planning and buying processes, policies and procedures.
- Identify and track issues and resolve/escalate as needed.
Qualifications- Bachelor's Degree or relevant real-world experience.
- 5-7 years of proven media planning experience from an agency or B2C organization, with hands-on experience in Programmatic, TV, CTV/OTT, Audio, OOH, Print, and Sponsorship planning and execution.
- Experience managing complex, on-line/off-line media and marketing budgets.
- Experience presenting to numerous stakeholders is preferred
- Extensive experience with media planning & buying systems and research tools, such as Strata, Media Radar, as well as standard media tools.
- Direct Media Buying and/or Media Buying Management experience preferred
ADDITIONAL REQUIREMENTS:- Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news" to a wide array of internal stakeholders
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
- Media experience working in Hotel/Hospitality, Casino Gaming, or a regulated industry is a plus.
- A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
- A solid understanding of media math calculations
- Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
- Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
- Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment
