CACI International

Media Planner, Journeyman

CACI International$54K — $112K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Current Top Secret SCI clearance with a polygraph is mandatory.
  • Bachelor's degree in a relevant field such as Communications or Marketing.
  • 3+ years of experience in media planning or strategic communications.
  • Experience in multi-channel media strategy development and audience engagement.
  • Proficiency in audience analysis and media platform assessment.

Responsibilities

  • Develop comprehensive media plans that align with PSYOP and influence goals.
  • Assess various media platforms to enhance message reach and effectiveness.
  • Conduct detailed analysis of audience behaviors and media consumption.
  • Collaborate with various teams to ensure media strategies support strategic narratives.
  • Monitor and evaluate media performance and audience engagement metrics.
  • Identify key media outlets and influencers aligned with target audiences.
  • Integrate media strategies into broader campaign planning and operational approaches.

Benefits

  • Culture emphasizing integrity and character.
  • Flexible time off policy for better work-life balance.
  • Access to extensive learning and development resources.
  • Opportunities for career growth within a mission-driven organization.
  • Strong employee benefits package including healthcare and retirement options.
Full Job Description
Job Title: Media Planner, Journeyman

Job Category: Communications

Time Type: Full time

Minimum Clearance Required to Start: TS/SCI

Employee Type: Regular

Percentage of Travel Required: Up to 25%

Type of Travel: Local

Responsibilities:

  • Develop media plans that align PSYOP, OIE, and influence objectives with target audience behaviors, communication channels, and operational priorities.

  • Identify and assess traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and message effectiveness.

  • Conduct audience and media consumption analysis to determine optimal communication channels, timing, and delivery methods.

  • Coordinate with content, creative, cultural, and distribution teams to ensure media strategies support approved narratives and desired behavioral outcomes.

  • Develop channel selection, placement, and dissemination recommendations based on audience segmentation and operational objectives.

  • Monitor media performance, audience engagement, and platform analytics to evaluate effectiveness and optimize campaign execution.

  • Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences.

  • Support campaign planning by integrating media strategies into operational approaches, communication plans, and influence activities.

  • Assess emerging media trends, technologies, and platform capabilities to identify opportunities for enhanced audience engagement.

  • Provide media strategy recommendations to leadership and operational planners to improve reach, resonance, and operational effectiveness.

Qualifications:

  • Must hold a current Top Secret SCI clearance with a poly

  • Bachelor's degree in Communications, Marketing, Journalism, Strategic Communications, Public Relations, Digital Media, or a related field.

  • Minimum of 3 years of experience supporting media planning, strategic communications, influence operations, advertising, public affairs, or related disciplines.

  • Demonstrated experience developing multi-channel media strategies and audience engagement plans.

  • Experience conducting audience analysis, media assessments, and platform evaluations to support communication objectives.

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What You Can Expect:

A culture of integrity.

At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.

An environment of trust.

CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.

A focus on continuous growth.

Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy.


Pay Range:

There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.

The proposed salary range for this position is:

$54,700 - $112,000

About CACI International

CACI International Inc is a multinational professional services and information technology company. It provides services to many branches of the federal government including defense, homeland security, intelligence, and healthcare. CACI has approximately 23,000 employees worldwide. The company's mission is to provide enterprise and mission technology services and solutions that best fit the needs of its customers. CACI has been named a Fortune World's Most Admired Company, a Washington Post Top Workplace, and a Forbes Best Employer for Diversity.
Learn more about CACI International
Size
22,000 employees
Market Cap
$7.1 billion
Industry
Net Income
$374.4 million
Founded
1962
5 Year Trend
+7.3%
Revenue
$5.8 billion
NASDAQ

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