The Media and Digital Marketing Manager is responsible for integrated media strategy, digital creative development, and budget management across brand priorities. The ideal candidate will demonstrate strong leadership capabilities and effectively guide both internal stakeholders and agency partners through planning cycles. This role drives cross-channel collaboration to develop integrated marketing plans that strengthen brand positioning and support launches and key campaigns. The candidate must bring strong expertise across video, digital, social, and content to deliver effective full funnel 360 media programs. The role leverages insights and performance data to shape strategy, optimize campaigns, and drive brand growth. Candidates must demonstrate both strategic creativity and analytical rigor in executing the responsibilities of this role.
Key Responsibilities:Media Strategy & Execution
- Manage media investment and campaign planning across a diverse product portfolio
- Develop integrated marketing strategies that strengthen brand positioning and advance business growth objectives
- Lead go-to-market planning and execution for product launches, reveal moments, and priority campaign initiatives
- Discover innovative media opportunities and strategic partnerships that expand reach and deepen audience engagement
- Identify new channels for growth opportunities to enhance brand visibility and engagement
- Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
Digital Development, Implementation & Optimization
- Manage the digital creative process, providing strategic feedback on creative assets-including static, video, motion, and interactive formats-to ensure alignment with platform best practices, brand guidelines, and campaign objectives
- Leverage audience insights and targeting strategies to reach priority customer segments with relevant messaging
- Familiarity with creative testing frameworks and performance-based creative optimization
- Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies
- Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
- Analyze performance trends and recommend strategic actions to improve media effectiveness
Cross-Functional Collaboration
- Generate strong cross-functional partnerships to enable seamless collaboration across cross-channel stakeholders
- Develop cross-channel marketing plans that connect brand messaging across content, social, and experiential touchpoints
- Build media and creative briefs that integrate cross-channel inputs, media objectives, channel requirements, and performance learnings
- Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
Industry & Platform Expertise
- Stay current on digital media and creative trends, platform updates, ad formats, and best practices
- Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance
Basic Requirements: - Bachelor's Degree
- 10+ years of cross channel media experience including Video, Digital, Social, Search, Content, OOH, etc.
- Proven leadership experience managing and influencing both direct and indirect teams
- Strong presentation and communication skills, with the ability to convey ideas clearly to cross-functional stakeholders
- Experience managing budgets and overseeing investment allocation
- Demonstrates attention to detail and well-developed project management capabilities
- Familiarity and/or hands-on experience with media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
- Experience collaborating with creative teams or agencies on asset development
- Strong analytical skills with the ability to translate data into insights and actions
- Flexible and adaptable to evolving situations and deliverables
Preferred Qualifications:- An understanding of the development process associated with various media types (display, video, etc.)
- Working knowledge of dynamic creative solutions or creative specifications standards
- Experience in automotive, retail, or large brand environments
