Qualifications

• Bachelor's degree required
• 4+ years of experience in digital marketing analytics or media effectiveness
• Familiarity with media measurement techniques like MMM, attribution, or experimentation
• Ability to distill complex data into actionable business insights
• Strong storytelling and communication skills
• Experience influencing and collaborating with various stakeholders
• Comfortable navigating ambiguous situations and achieving team alignment
• Retail media experience is beneficial but not required

Responsibilities

• Lead the creation and execution of media effectiveness frameworks for evaluating media investments
• Manage the Marketing Mix Modeling learning agenda to translate insights into actionable planning
• Collaborate with brand, media, and analytics teams to set KPIs that align with business goals
• Design and implement test-and-learn initiatives to enhance media ROI and efficiency
• Analyze performance of campaigns to identify effectiveness drivers and growth opportunities
• Recommend media mix optimizations using marketing mix modeling insights
• Translate analytical findings into clear recommendations for stakeholders across the organization
• Support agency partners with insights for annual planning using historical data and modeling projections
• Collaborate with media agencies to refine targeting, messaging, and investment strategies
• Establish and implement a global creative testing framework for creative optimization
• Document and disseminate learnings through best practices to facilitate scaling

Benefits

• Flexibility for occasional remote work while supporting business outcomes
• Opportunities for in-office collaboration to enhance team dynamics