What You Will Do

As a Marketing Website Developer & AI Strategy Specialist, you'll serve as the technical backbone of Alchemer's digital marketing presence - owning the performance, conversion architecture, and search readiness of our core WordPress website. You'll be the primary driver of website-generated Marketing Qualified Leads (MQLs), responsible for ensuring the site's technical structure, markup, and architecture are built to support successful search engine optimization. You'll also own the hands-on technical execution of our Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategy - directly impacting Alchemer's visibility, citation, and share of voice across AI-powered discovery platforms like Perplexity, ChatGPT, and Gemini.

This role sits at the intersection of technical web development, data analysis, and marketing strategy. You'll report to the Director of Demand Generation and Web Strategy and work closely alongside the Digital Marketing Manager and teams across Marketing Operations, Design, Product Marketing, Content Marketing, and Demand Generation to execute unified campaigns. You'll also translate complex web and performance data into clear, high-level insights for our Marketing Department and Executive Team.

How You Will Spend Your Days

Site Conversion & WordPress Engineering
• Maintain, develop, and optimize our high-performance marketing website and hosting infrastructure to maximize speed, scalability, and uptime.
• Lead website conversion rate optimization (CRO) efforts - implementing heatmapping, user behavior analytics, and A/B testing to aggressively grow website-generated MQLs.
• Build and optimize demand generation landing pages that convert - working closely with the Demand Generation team to support campaign launches, A/B tests, and lead capture.
• Own the on-site user experience - intentionally designing page flows, navigation, and content placement to guide visitors down the funnel toward key conversion points, while ensuring every interaction with the site reflects positively on the Alchemer brand.
• Enforce flawless quality assurance across all devices, ensuring web accessibility, security compliance, and exceptional user experiences.
• Ensure site architecture, URL structures, page speed, and crawlability meet technical SEO best practices - building and maintaining the foundation that allows search optimization to succeed.
• Ensure every page is properly structured and tagged - including schema markup, meta titles, descriptions, and heading hierarchy - so search engines can accurately crawl, understand, and index our content.
• Manage and execute tasks in Asana on a timely basis, collaborating with teammates across the organization as needed.

GEO & AI Strategy Execution
• Structure site architecture, semantic markup, and advanced data schemas to ensure AI crawlers efficiently index and cite our brand in LLM search results.
• Identify and implement AI-assisted automation tools that reduce manual effort and improve the efficiency of digital marketing execution.
• Partner with the Content Marketing team to turn web intelligence into actionable content briefs - detailing what adjustments are needed to improve Alchemer's visibility, citation, competitive dominance, and share of voice in AI-powered discovery platforms.

MarTech & Operations Integration
• Collaborate directly with Marketing Operations to connect website with CRMs and marketing automation platforms, ensuring seamless lead routing.
• Integrate and optimize digital media and tracking scripts, aligning web data with Connected TV, video hosting, and multi-channel marketing campaigns.

Data Insights & Executive Visibility
• Actively extract and analyze complex web traffic, user behavior, and business intelligence data.
• Look past the raw metrics to surface the narrative - providing clear, actionable insights that help the broader marketing team make informed strategic decisions.
• Prepare and present high-level technical updates and performance dashboards for department and executive leadership.

Engineering Ideals & Environment

We operate a fast-paced digital marketing ecosystem built on a modern, integrated tech stack. Here's what you'll be working with:
• Core CMS: WordPress on enterprise-grade managed cloud hosting, supported by advanced QA and accessibility monitoring platforms.
• Testing & Analytics: GA4 for website analytics, paired with heatmapping and conversion testing tools and a business intelligence dashboard platform.
• CRM & Automation: An enterprise CRM and marketing automation platform, with tight integration between website activity and lead routing.
• AI & Prototyping: AI platforms for prompt engineering and front-end prototyping, and a dedicated LLM visibility and share of voice tracking tool.
• Media & Advertising: You'll help maintain ad serving infrastructure across all platforms and ensure LLM crawlers can access, crawl, and cite our site correctly across all major AI-powered discovery platforms.

What You Bring to this Role

Experience & Leadership
• Mid-level experience managing, developing, and deploying production-grade, business-critical marketing websites.
• A proven track record of tracking and optimizing web-to-lead pipelines to directly drive MQL growth.
• Experience collaborating cross-functionally across multiple teams (such as Design, Content, and Operations) and translating technical concepts into business value for executive leadership.
• Experience connecting website architectures with enterprise marketing automation systems and CRMs.

Technical Expertise
• WordPress Mastery: Working knowledge of WordPress - including plugin management, template customization, and enough PHP, HTML, CSS, and JavaScript to troubleshoot issues and make tactical updates without relying on a developer.
• Technical SEO & LLM Understanding: Solid command of technical SEO fundamentals - site structure, JSON-LD, semantic markup - with a working understanding of how LLMs crawl, index, and retrieve content for AI-powered search.
• Data Fluency: Exceptional ability to interpret data from analytics platforms and business intelligence dashboards to generate actionable business strategy.
• AI Tooling Comfort: Experience using AI platforms (like Claude) for prompt engineering or front-end development prototyping tools.

Preferred Experience (Nice to Have)
Experience with any of the following tools in our current tech stack is a major plus:
• Hosting & QA: Experience with enterprise WordPress hosting platforms and website QA or accessibility monitoring tools.
• Testing & Analytics: Proficiency with heatmapping and CRO tools, business intelligence dashboard platforms, and LLM visibility or share of voice tracking tools.
• CRM & Automation: Familiarity with enterprise CRM and marketing automation platforms.
• AI & Prototyping: Experience with AI platforms for prompt engineering, content generation, or rapid front-end prototyping.
• Media & PM: Familiarity with ad tracking platforms and project management tools

Compensation for this position includes an annual base salary of $90,000-$110,000 with eligibility to participate in our Employee Participation Unit program.

Alchemer provides a rich benefits package that includes health and disability coverages, an incredible 401(k) option that includes a per-payroll match and immediate vesting, unlimited time off and twelve paid company holidays.