Citigroup, Inc

Marketing Transformation Analyst

Citigroup, Inc • $107K — $160K *
Charlotte, NC 28269Hybrid
Business Services
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in Strategy and/or Transformation roles, ideally with a focus on Marketing Transformation.
  • Experience leading complex organizations and linking initiatives to overarching goals.
  • Structured, analytical, and strategic thinker, comfortable with ambiguity.
  • Strong communication skills, proven in presentations to senior leaders.
  • Collaborative mindset with the ability to influence stakeholders across departments.
  • Creative problem solver who manages multiple projects in fast-paced settings.
  • Ability to operate under tight deadlines effectively.

Responsibilities

  • Lead transformation initiatives by collaborating with senior marketing and tech stakeholders.
  • Facilitate workshops for cross-functional teams on strategic topics.
  • Develop AI-driven strategies to enhance the marketing lifecycle.
  • Convert complex business requirements into actionable transformation roadmaps.
  • Act as the liaison between Marketing and Citi Technology for seamless project execution.
  • Provide thought leadership on emerging technologies, particularly in AI and automation.
  • Assess risks associated with decisions to protect Citigroup and adhere to regulations.

Benefits

  • Medical, dental, and vision coverage.
  • 401(k) retirement plan.
  • Life, accident, and disability insurance.
  • Wellness programs.
  • Paid time off including vacation, sick leave, and holidays.
Full Job Description
The Program Management Ld Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

We are seeking a visionary and results-oriented Vice President to join our Marketing Operations Transformation team. This individual will function as an internal consultant, responsible for driving significant change, innovation, and process re-engineering across our global marketing organization. The ideal candidate is a strategic, "blue-sky" thinker with a proven track record of leading complex transformation initiatives. You will be at the forefront of re-imagining our marketing operating model, with a strong emphasis on leveraging AI and Agentic delivery to build the future of marketing at Citi. This role requires a highly collaborative mindset and the ability to navigate a large, complex organization to connect the dots to the bigger picture.

Key Responsibilities:
  • Transformation Leadership: Act as a key transformation leader, partnering with senior marketing and technology stakeholders to fundamentally re-design, automate, and innovate existing processes.
  • Workshop Facilitation: Lead and facilitate cross-functional workshops to ideate and collaborate on a variety of strategic topics, including organizational change management, process re-engineering, new capability development, and future-state organizational design.
  • AI-Forward Strategy: Develop and champion a data-driven, AI-forward strategy to optimize the entire marketing lifecycle, from campaign planning to execution and measurement.
  • Strategic Execution: Translate complex business needs into clear, actionable transformation roadmaps and marketing strategies, ensuring alignment with broader business goals.
  • Cross-Functional Partnership: Serve as a critical bridge between Marketing and our Citi Technology partners, ensuring seamless collaboration as we design, build, and implement our future state.
  • Thought Leadership: Identify trends, insights, and emerging technologies-especially in AI and automation-and provide thought leadership on their adoption to drive efficiency and effectiveness.
  • Risk Management: Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets by driving compliance with applicable laws, rules, and regulations.


Qualifications:
  • 5+ years of experience in a Strategy and/or Transformation role, with a focus on Marketing Transformation being a significant plus.
  • Proven experience successfully leading and navigating large, complex organizations, with a track record of connecting individual initiatives to the bigger picture.
  • A structured, analytical, and strategic thinker with a keen eye for detail and the ability to thrive in an agile environment with ambiguity.
  • Extensive experience building and leading presentations with senior leaders, backed by excellent communication and presentation skills.
  • A collaborative, team-oriented mindset with a demonstrated ability to influence and partner effectively with stakeholders at all levels across business and technology.
  • Creative problem-solving skills, a strong sense of ownership, and the ability to manage multiple complex projects at once in a fast-paced environment.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.


Education:
  • Bachelor's/University degree, Master's degree preferred


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing

Job Family:
Marketing Program Management

Time Type:
Full time

Primary Location:
NC-CHARLOTTE (BALLANTYNE)

Primary Location Full Time Salary Range:
$107,120.00 - $160,680.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:
Jul 14, 2026

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

Work You’ll Do

At Citigroup, Inc, you will engage in exciting work that matters. Join our team to help innovate and drive transformation in the banking industry. With Citigroup, you can lead initiatives that redefine how banking works and how financial services can empower people globally.

Innovate and Lead

Citigroup, Inc is at the forefront of financial innovation and leadership. By joining our team, you will work alongside top professionals to develop solutions that enhance customer experiences and operational efficiency. Our commitment to innovation is fundamental, and we encourage our team to push boundaries and think outside the box.

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Citigroup, Inc is not just a company; it's a place where you can grow both professionally and personally. We offer robust career paths and professional development opportunities that help you reach your potential. With diverse career tracks and the support of leadership, your growth at Citigroup is limitless.

Diversity and Inclusion

We believe our strength comes from the diversity of our team. Citigroup, Inc is dedicated to fostering an inclusive workplace where everyone can contribute their best work. Through diversity training and a culture that embraces differences, we create a welcoming environment for all employees.

Benefits and Culture

Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

Internship and Employment Opportunities

Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

Networking and Professional Development

At Citigroup, Inc, networking and continuous learning are part of our DNA. We provide platforms for employees to connect with industry leaders and peers, enhancing their skills and opening up new career opportunities. Our leadership programs and professional development initiatives ensure that you are always ahead of the curve.

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Explore the numerous positions available at Citigroup, Inc that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to make an impact.

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Citigroup, Inc is where your ambition meets opportunity. Join us and transform your career while making a global impact.
Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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