Purpose:Athene is seeking a Marketing Senior Analytics Partner to join our collaborative Marketing team, where data, insights, and innovation drive strategic decision-making and meaningful customer engagement. In this role, you'll help power targeted marketing campaigns by transforming complex data into actionable insights, managing audience segmentation, and ensuring high-quality marketing data that enables personalized experiences across multiple channels.
Accountabilities:- Manage, analyze, and maintain marketing data, audience segments, and campaign lists that support targeted email, direct mail, digital advertising, events, and other marketing initiatives.
- Partner with cross-functional stakeholders to define audience requirements, recommend segmentation strategies, and ensure campaign data quality, governance, and compliance with distribution partner preferences.
- Perform data analysis to identify trends, solve complex data challenges, and generate insights that improve campaign performance and marketing effectiveness.
- Develop and maintain documentation, including marketing data dictionaries, process documentation, and governance standards to support scalable operations.
- Support reporting and performance analysis across digital marketing initiatives using data visualization and business intelligence tools while identifying opportunities for process automation and continuous improvement.
- Leverage AI-enabled tools and advanced analytics to enhance data preparation, audience development, reporting efficiency, and marketing decision-making while maintaining appropriate governance and data integrity.
Qualifications and Experience:- 4+ years of relevant experience in marketing analytics, business intelligence, data analytics, campaign analytics, database marketing, or related analytical experience.
- Experience working with relational databases, SQL, data mining, and integrating data from multiple sources to support business and marketing decisions.
- Experience with Tableau, Power BI, or other data visualization tools, along with marketing analytics platforms such as Google Analytics, CRM, CDP, and digital media performance reporting.
- Advanced Microsoft Excel skills with demonstrated analytical, critical thinking, problem-solving, organizational, and project management capabilities.
- Experience leveraging AI tools such as ChatGPT, Claude, Copilot, or similar technologies to improve analytics workflows, reporting, process efficiency, and insight generation.
- Bachelor's degree in Statistics, Mathematics, Data Analytics, Finance, Economics, Business, or a related field, or equivalent combination of education and relevant professional experience.
