About the Role

The Marketing Specialist is a hands-on role responsible for executing demand generation programs that drive inbound leads, engagement, and pipeline growth for Staritas. This individual will build, launch, measure, and optimize multi-channel campaigns across email, web, digital advertising, social media, webinars, and other channels.

The role combines demand generation with strong marketing operations capabilities, including CRM/marketing automation, campaign reporting, lead nurturing, website management, SEO, and conversion optimization. The ideal candidate is a data-driven marketer who can translate campaign performance into actionable insights and continuously improve programs to increase qualified demand and support Sales.

Essential Functions

Demand Generation & Campaign Execution

• Develop and execute multi-channel demand generation campaigns designed to generate, nurture, and convert qualified leads across email, web, social, digital advertising, webinars, and other channels.
• Build, test, and optimize campaigns within CRM/marketing automation platforms, including emails, forms, landing pages, segmentation, workflows, lead nurturing, and calls to action.
• Identify opportunities to improve campaign conversion, engagement, lead generation, and funnel progression through ongoing testing and optimization.
• Support inbound demand generation through SEO, paid digital programs, website conversion strategies, content promotion, and other acquisition channels.
• Partner closely with Sales to support lead management, routing, campaign follow-up, marketing-to-sales handoffs, and progression of marketing-generated leads.
• Monitor email performance, deliverability, database health, and campaign engagement to continuously improve demand generation performance.

Reporting & Analytics

• Develop and maintain CRM reports and dashboards to track marketing performance, lead generation, funnel progression, and pipeline contribution.
• Produce recurring performance reporting and translate results into actionable insights and recommendations.
• Ensure campaigns are appropriately structured and tracked to support accurate measurement and attribution.

Website & Content Management System

• Manage and optimize the Staritas website, including webpages, content, landing pages, forms, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO).
• Perform HTML and CSS updates, troubleshoot routine website issues, and monitor website performance and conversions.

Marketing Content & Operations

• Support the development, publishing, and quality assurance of marketing content and campaign materials.
• Maintain marketing data, tracking, and processes while identifying opportunities to improve and automate marketing workflows.

Additional Responsibilities

• Other duties, as assigned

Accountability Metrics

• Generate and contribute to established goals for inbound leads, MQLs, conversions, and marketing-influenced pipeline.
• Meet established deadlines for Marketing campaign deliverables with attention to detail.
• Contribute to planning and execution of website and campaign initiatives.
• Provide guidance and support for multi-channel engagement methods.
• Deliver metrics and campaign results monthly in a concise format.

Experience

• 3+ years of B2B marketing or demand generation experience.
• Experience with CRM marketing automation, campaign execution, and reporting.
• Experience managing Content Management System, with working knowledge of HTML/CSS, SEO, and Google Analytics.
• Strong analytical, technical, and editorial skills.

Education

• Bachelors Degree in Marketing or Equivalent Experience Required

Technology Skills

• Marketing automation platform (example: Salesforce, Dynamics CE)
• Content Management System(WordPress, preferred)
• HTML and CSS
• Marketing reporting and dashboard tools
• Google Analytics
• Google Search Console
• Microsoft Office 365
• Experience with digital advertising platforms, SEO tools, social media management platforms, webinar platforms, and other marketing technologies

What We Offer

• Competitive salary and performance bonus program.
• Fully remote work environment.
• Comprehensive benefits package including 401k match.
• 19 days of PTO per year; 10 holidays per year.
• Opportunity to work in a mission-driven organization where your work directly shapes clarity, confidence, and better outcomes across healthcare.

Travel

Up to 10% travel, based on business needs. While our roles are 100% remote, we do get together a few times a year for up to one week. Employees are given ample notice and attendance is expected.

Work Environment

This position operates in a professional work environment and requires the use of standard office equipment such as a computer, keyboard, mouse, webcam, and phone.