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Job Summary
The Consumer Bank Checking Acquisition & Marketing Analytics team is looking for a Senior Analyst to play a pivotal role in driving new consumer household and checking portfolio growth. This is a hands-on role for someone developing their career in business analytics who is eager to learn and ready for marketing campaign and forecast ownership. This Senior Analyst will own segmentation, forecasting, and reporting for a variety of Direct Mail campaigns aimed at booking new customers and deepening existing relationships. They will also play a critical role in building out new strategies that are unlocked from new technology, like Pre-Approval campaigns and personalized pricing tests. This person will build campaign files, develop and maintain critical reporting dashboards, support audience segmentation strategy, and contribute to marketing spend forecasts.

The ideal candidate is proficient in SQL, has experience building dashboards for reporting, is detail-oriented, and dependable under tight timelines. This person must be comfortable asking challenging questions, double-checking their work and the work of teammates, and sense checking existing strategies. This team rewards curiosity, reliability, and the ability to juggle a series of requests without dropping the ball.

This role provides a unique opportunity to shape the future of Consumer Banking acquisitions and deliver measurable business outcomes, adding thousands of customers for KeyBank along the way.

Responsibilities

• Draws marketing strategies and/or insights from analysis, tests hypothesis; recommends strategy based on insights

• Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works

• Strong writing skills; demonstrates creativity in articulating messages that support recommendations

• Demonstrated presentation development; tailors message as needed; audience includes LOB clients

• Proven relationship-building skills with mid to senior level management and cross-functional teams

• Demonstrated influencing ability though analytical insights, business acumen and LOB knowledge

• Experienced understanding of specialized marketing discipline.

• Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives.

• Coordinates with internal and external business partners including line of business partners, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan.

• Follows established marketing processes and manages risks effectively

• Effectively recognize and escalate potential risk. Have a handle on all team control procedures, testing, and processes where applicable

• Maintains internal policies and procedures including updating and drafts training materials as needed.

• Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives

• Assist with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures

• Performs other duties as assigned; duties, responsibilities and/or activities may change, or new ones may be assigned at any time with or without notice

• Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key.

Education Qualifications

• Bachelor's Degree in marketing, business, or related field or equivalent work experience (required)

Experience Qualifications

• A minimum of 4 years of relevant work experience

• Demonstrated knowledge of traditional and digital creative marketing development process

• Demonstrated understanding of banking products and segment needs

• Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives

• Strong attention to detail and accuracy

• Strong Oral & written communication skills

Core Competencies

• All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.

Physical Demands

• General Office - Prolonged sitting, ability to communicate face to face in person or on the phone with teammates and clients, frequent use of PC/laptop, occasional lifting/pushing/pulling of backpacks, computer bags up to 10 lbs.

Work Location Category

• Hybrid (3+ days)

COMPENSATION AND BENEFITS

Please click for a list of benefits for which this position is eligible.

Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.