Leaf Home

Marketing Product Owner

Leaf Home • $80K — $110K *
US-AnywhereRemote in United States
Business Services
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 4+ years in marketing analytics or performance marketing
  • Strong analytical skills to derive actionable insights from data
  • Experience collaborating across marketing, sales, and operations
  • Ability to handle multiple tasks in a fast-paced environment
  • Proficient in Microsoft Office Suite
  • Must be legally authorized to work in the country

Responsibilities

  • Optimize marketing spend across digital, offline, and field channels
  • Collaborate with channel owners to assess performance and budget allocation
  • Align marketing investments with sales and installation capacity
  • Develop market-level investment strategies for geographic coverage
  • Analyze data to identify trends and drive optimization initiatives
  • Act as primary marketing partner for Leaf Home verticals, providing insights and recommendations

Benefits

  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off programs
  • On-campus fitness programs and meal delivery services
  • Comprehensive health and financial wellness benefits
  • Opportunities for growth and advancement
  • 24/7 legal, financial, and counseling support through employee assistance program
  • Employee discount marketplace with thousands of savings options
  • Flexible gym membership program
  • Employee resource groups for community support
Full Job Description
Position Summary

The Marketing Product Owner is an individual contributor responsible for owning and optimizing marketing investment strategy for the Leaf Home business. This role partners cross-functionally with channel owners, Sales, and Installation to ensure an effective marketing mix across channels and markets, maximizing lead quality, conversion, and return on investment.

Essential Duties and Responsibilities:

  • Own and optimize marketing spend allocation across channels (digital, offline, field, etc.) to maximize ROI and lead performance for assigned Leaf Home vertical(s).
  • Partner with channel owners to evaluate performance, reallocate budget, and refine channel mix based on data-driven insights.

Align marketing investments with Sales and Installation capacity, ensuring market-level spend supports demand, conversion, and operational efficiency

  • Develop and manage market-level investment strategies to ensure optimal geographic mix and coverage.
  • Analyze performance data (lead flow, conversion, customer acquisition cost, revenue yield) to identify trends and drive continuous optimization through test-and-learn initiatives
  • Serve as the primary marketing partner to assigned Leaf Home vertical(s) providing insights, recommendations, and performance visibility to drive strategic decisions

Experience and Minimum Qualifications:

  • 4+ years of experience in marketing analytics, performance marketing, business strategy, or related field
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights
  • Experience working cross-functionally with marketing, sales, and operations teams
  • Ability to manage multiple priorities in a fast-paced environment
  • Proficiency using Microsoft Office Suite.
  • Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities or Certifications:

  • Bachelor's degree or a Combination of education, training, and experience.

Travel Requirements:

  • 1-10% Travel

Overtime/Additional Hours Requirements:

  • Additional and non-standard hours may be required (exempt).

Physical Requirements:

  • Standing Occasionally
  • Walking Occasionally

Are We Your Company?

Focused on Growth Leaf Home is dominating the home improvement industry as we continue to grow. We work hard and play harder. With offices across the U.S. and Canada, our diverse team spans marketing, sales, installation, and service. We are committed to employee growth through:

  • Innovating, Always - Providing cutting-edge solutions for employees and customers
  • Partnering with Our Customers - Building trusted relationships at the core of everything we do
  • Empowering Employees - Creating opportunities for growth and success in a supportive environment
  • Supporting Our Communities - Giving back to the places our customers and employees call home

What We Offer

  • Industry-leading compensation package
  • Competitive medical, dental, and vision benefits after 60 days
  • Retirement savings plan with company match
  • Paid parental leave and generous paid time off programs
  • On-campus fitness programs and meal delivery services
  • Comprehensive health, wellbeing, financial wellness, and childcare benefits
  • Opportunities for growth and advancement

Additional Perks

  • Employee assistance program with 24/7 legal, financial, and counseling support
  • Employee discount marketplace with thousands of savings options
  • Flexible Gym Membership Program
  • Employee resource groups, including VetConnect and the Women's Committee

About Leaf Home

Leaf Home is a trusted partner in providing homeowners and their families safety, enjoyment, convenience, and peace of mind through innovative, professionally installed solutions that protect the condition and grow the value of their homes.

Leaf Home Careers

There has never been a better time to explore the job opportunities at Leaf Home, a leader in home enhancement solutions. Leaf Home is actively seeking professionals eager to drive innovation and lead in an industry ripe for transformation.

Work You’ll Do

Join Leaf Home's top-tier team to assist homeowners across the nation in upgrading their living spaces. At the intersection of technology, customer service, and home safety, Leaf Home stands as a beacon of growth and leadership in the home solutions sector. Transform the home improvement industry with the brightest minds at Leaf Home, where the focus is on delivering superior products and unmatched service. Leaf Home offers a unique position in the marketplace, combining industry expertise with digital innovation to lead the way in home safety solutions. Engage with a diverse team of business and technology advisors who help navigate the journey of home enhancement, ensuring every homeowner finds the perfect solution for their needs. Collaborate with over 1,000 dedicated professionals who are committed to making home maintenance easier, safer, and more intuitive.

Introducing the Leaf Home Professional Growth and Development Program

This program is designed to foster the professional growth of its team members, helping them master their skills in digital transformation and customer engagement through targeted training and leadership development.

Do Innovative Work

Be part of the largest network of home improvement experts—professionals dedicated to redefining the homeowner experience through innovation, expertise, and a commitment to excellence.

Drive Innovation and Leadership

Deliver targeted solutions that enhance the safety and functionality of homes across the country. Leaf Home prides itself on a depth and breadth of knowledge and innovation that is unparalleled in the industry.

Be Part of a Great Team

Work on a wide range of projects utilizing cutting-edge technology and benefit from the unparalleled capabilities, scale, and solution development that only Leaf Home can offer.

Future-Proof Your Career

Advance your career with limitless opportunities at Leaf Home. Ambition is the only limit to how far team members can go, supported by comprehensive training, development programs, and certification support.

Explore Leaf Home's Impact

From transforming residential safety standards to enhancing customer service protocols, Leaf Home is at the forefront of the home solutions industry. The company's commitment to excellence and innovation has positioned it as a leader in the market.

The Leaf Home Commitment to Diversity and Inclusion

Leaf Home's dedication to diversity and inclusion ensures a welcoming environment for all team members. Through diversity training and a culture that celebrates unique perspectives, Leaf Home fosters an inclusive workplace where everyone can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Leaf Home looks for passionate, curious, creative, and solution-driven team players. SEARCH LEAF HOME JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who shape Leaf Home.

READ CAREERS BLOG

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Learn more about Leaf Home
Size
1,001 employees
Industry
Real Estate & Construction
* Ladders Estimates

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